{"id":2008304,"date":"2013-02-15T18:51:09","date_gmt":"2013-02-15T17:51:09","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/02\/15\/le-jour-du-macaron-wednesday-march-20\/"},"modified":"2026-03-11T20:51:54","modified_gmt":"2026-03-11T19:51:54","slug":"le-jour-du-macaron-wednesday-march-20","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/02\/15\/le-jour-du-macaron-wednesday-march-20\/","title":{"rendered":"Le Jour du Macaron, Wednesday, March 20"},"content":{"rendered":"<p>A DAY OF GOURMANDISE AND GENEROSITY<br \/>\nOn Wednesday March 20, we&#8217;ll be celebrating Macaroon Day for the 8th year running! Pierre Herm\u00e9 and the members of Relais Desserts invite you to celebrate France&#8217;s most famous delicacy, the Macaroon!<br \/>\n62 pastry chefs in 160 stores in France and abroad: a collective and international mobilization, synonymous with a plea for gourmet delights, and a genuine act to raise public awareness for a worthy cause: the fight against cystic fibrosis.<\/p>\n<p>This day of solidarity, initiated by Pierre Herm\u00e9, is increasingly successful. Year after year, Relais Desserts patissiers have invested their passion in inspiring the macaroon and mobilizing gourmets around a cause of solidarity.<br \/>\nOnce again this year, each patissier will rise to the challenge of astonishing, surprising and delighting die-hard fans and new recruits alike, with the most astonishing flavours and colors. New flavors, new recipes: it&#8217;s definitely time for creativity!<br \/>\nFor this unique annual event, all Pierre Herm\u00e9 Paris boutiques will be offering a selection of 25 must-have fragrances. An opportunity to discover or rediscover the world of taste, sensations and pleasures of the man nicknamed &#8220;Picasso of Pastry&#8221; by Vogue. <\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/AH10_MAC_THEM_6_BD3.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/AH10_MAC_THEM_6_BD3-225x300.jpg\" alt=\"AH10_MAC_THEM_6_BD\" width=\"225\" height=\"300\" class=\"aligncenter size-medium wp-image-56175 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/AH10_MAC_THEM_6_BD3-225x300.jpg 225w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/AH10_MAC_THEM_6_BD3-768x1024.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/AH10_MAC_THEM_6_BD3-41x55.jpg 41w\" data-sizes=\"(max-width: 225px) 100vw, 225px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 225px; --smush-placeholder-aspect-ratio: 225\/300;\" \/><\/a><\/p>\n<p>A DONATION, A MACARON!<br \/>\nALL MOBILIZED AGAINST MUCOVISCIDOSE<br \/>\nMore than just a pleasure for the taste buds, this day is all about solidarity. This year, Pierre Herm\u00e9 and the members of Relais Desserts have decided to support the association Vaincre la Mucoviscidose. Cystic fibrosis is a rare genetic disease that mainly affects the respiratory and digestive systems. In France, 200 children are born with the disease every year, and 2 million people are unknowingly healthy carriers of the cystic fibrosis gene.<br \/>\nVaincre la Mucoviscidose is an association recognized as being in the public interest. Transparent and rigorous, it is monitored by the Comit\u00e9 de la charte du don en confiance.<br \/>\nFounded in 1965 by parents of young patients and caregivers, Vaincre la Mucoviscidose is dedicated to supporting patients and their families in every aspect of their lives disrupted by the disease. The association therefore organizes its action around four priority missions: to cure, to care, to improve quality of life, and to inform and raise awareness. The work accomplished since then has enabled considerable progress to be made, increasing the average life expectancy of patients, their comfort of life and the quality of care.<br \/>\nOn March 20, the association&#8217;s network of volunteers will be mobilizing at every Pierre Herm\u00e9 Paris boutique and every Relais Desserts member to raise awareness and collect donations. This proximity will enable them to answer any questions and share their enthusiasm, dynamism and enthusiasm.<br \/>\nIn addition to the donations collected and a percentage of the sales generated in each of its boutiques, Maison Pierre Herm\u00e9 Paris will donate 8 euros for each box of Collection Les Jardins sold.<br \/>\nSo more than ever, on March 20, don&#8217;t hesitate, the message is simple and the cause is noble: Un don, Un macaron!       <\/p>\n<p>PRACTICAL INFORMATION<br \/>\nSaveurs, stores and opening hours on www.pierreherme.com<br \/>\nList of participating Relais Desserts members on www.relais-desserts.net<br \/>\nFurther information available on <a href=\"http:\/\/www.jourdumacaron.com\">www.jourdumacaron.com<\/a><br \/>\nTo find out more about the cause and support the association Vaincre la Mucoviscidose, go to <a href=\"http:\/\/www.vaincrelamuco.org\">www.vaincrelamuco.org<\/a><\/p>\n<p>BOUTIQUES PIERRE HERME PARIS<br \/>\n72 rue Bonaparte, Paris 6e<br \/>\n185 rue de Vaugirard, Paris 15e<br \/>\npublicisdrugstore 133 avenue des Champs-\u00c9lys\u00e9es, Paris 8e<br \/>\nGaleries Lafayette Haussmann, Paris 9e<br \/>\n58 avenue Paul Doumer, Paris 16e<br \/>\n4 rue Cambon, Paris 1er<br \/>\n39 avenue de l&#8217;Op\u00e9ra, Paris 2e<br \/>\nPrintemps Parly II, Le Chesnay<br \/>\nGaleries Lafayette, Strasbourg<br \/>\nGaleries Lafayette, Nantes<br \/>\nGaleries Lafayette Nice Mass\u00e9na, Nice<br \/>\nGaleries Lafayette Lyon Part-Dieu, Lyon<br \/>\n13 Lowndes Street, London SW1 Selfridges Oxford Street, London W1<br \/>\n<a href=\"http:\/\/www.pierreherme.com\">www.pierreherme.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A DAY OF GOURMANDISE AND GENEROSITY On Wednesday March 20, we&#8217;ll be celebrating Macaroon Day for the 8th year running! Pierre Herm\u00e9 and the members of Relais Desserts invite you&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2008308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30407],"tags":[61761,61762,60751],"class_list":["post-2008304","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","tag-macaroon-day","tag-overcoming-cystic-fibrosis","tag-pierre-herme-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le Jour du Macaron, Wednesday, March 20 - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/02\/15\/le-jour-du-macaron-wednesday-march-20\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Le Jour du Macaron, Wednesday, March 20\",\"datePublished\":\"2013-02-15T17:51:09+00:00\",\"dateModified\":\"2026-03-11T19:51:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/\"},\"wordCount\":607,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/AH10_MAC_THEM_6_BD3.jpg\",\"keywords\":[\"Macaroon Day\",\"Overcoming Cystic Fibrosis\",\"Pierre Herm\u00e9 Paris\"],\"articleSection\":[\"Art of living\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/15\\\/le-jour-du-macaron-wednesday-march-20\\\/\",\"name\":\"Le Jour du Macaron, Wednesday, March 20 - 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