{"id":2008250,"date":"2013-02-11T14:10:48","date_gmt":"2013-02-11T13:10:48","guid":{"rendered":"https:\/\/www.luxsure.fr\/2013\/02\/11\/new-swarovski-corporate-campaign-photographed-by-nick-knight\/"},"modified":"2026-03-11T20:27:14","modified_gmt":"2026-03-11T19:27:14","slug":"new-swarovski-corporate-campaign-photographed-by-nick-knight","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2013\/02\/11\/new-swarovski-corporate-campaign-photographed-by-nick-knight\/","title":{"rendered":"New Swarovski corporate campaign photographed by Nick Knight"},"content":{"rendered":"<p>Swarovski has launched a new, highly effective corporate campaign, aimed at the modern woman who wants to be feminine, sensual and elegant.<\/p>\n<p>The campaign, developed by Ronnie Cooke Newhouse of the House and Holme agency, was photographed by Nick Knight, an acclaimed British photographer. It features supermodel Candice Swanepoel in the role of an action woman &#8211; elegant and confident, she poses accompanied by crystal-covered sports equipment: motorcycle helmet, dumbbells and even ski goggles.<br \/>\nSwanepoel&#8217;s radiant beauty, underscored by these gorgeous fairytale accessories, is displayed alongside Knight&#8217;s incredible still lifes, freshly cut roses sprinkled with crystalline dewdrops.<\/p>\n<p>Nadja Swarovski, member of the Executive Committee of Swarovski Crystal Business, comments: &#8220;We wanted the campaign to capture the essence of the relaxed contemporary woman. Beautiful, healthy and strong: thanks to her independence, she competes on all fronts. All the while retaining her sense of humor. Nick Knight has captured her spirit to perfection. Most importantly, this global advertising campaign celebrates the modern woman and Swarovski crystal, a design ingredient and source of creative expression.&#8221;<\/p>\n<p>Ronnie Cooke Newhouse adds, &#8220;I saw a common thread between the natural beauty of flowers, which need light to grow and flourish, and the beautifully crafted beauty of crystals, which come to life in the light.&#8221;<\/p>\n<p>The global campaign concept &#8211; a first for Swarovski &#8211; aims to reflect the brand&#8217;s qualities and the versatility of SWAROVSKI ELEMENTS as an innovative ingredient for the entire creative sector, covering jewelry, fashion and lighting as well as architecture, design, art, stage and film.<br \/>\nThe campaign will appear in magazines around the world in March &#8211; launching on February 4, 2013, as part of a global media campaign.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Swarovski-2013-Ad-Campaign-%C2%A9Nick-Knight_3.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Swarovski-2013-Ad-Campaign-%C2%A9Nick-Knight_3-300x194.jpg\" alt=\"Swarovski 2013 Ad Campaign \u00a9Nick Knight_3\" width=\"300\" height=\"194\" class=\"aligncenter size-medium wp-image-55936 lazyload\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/194;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1-300x168.jpg\" alt=\"Behind the Scenes_Swarovski 2013 Ad Campaign_courtesy of Swarovski_1\" width=\"300\" height=\"168\" class=\"aligncenter size-medium wp-image-55937 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1-300x168.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1-97x55.jpg 97w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1-980x550.jpg 980w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_1.jpg 1888w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/168;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2-300x168.jpg\" alt=\"Behind the Scenes_Swarovski 2013 Ad Campaign_courtesy of Swarovski_2\" width=\"300\" height=\"168\" class=\"aligncenter size-medium wp-image-55939 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2-300x168.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2-97x55.jpg 97w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2-980x550.jpg 980w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_2.jpg 1888w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/168;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3-300x168.jpg\" alt=\"Behind the Scenes_Swarovski 2013 Ad Campaign_courtesy of Swarovski_3\" width=\"300\" height=\"168\" class=\"aligncenter size-medium wp-image-55940 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3-300x168.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3-1024x576.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3-97x55.jpg 97w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3-980x550.jpg 980w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2013\/02\/Behind-the-Scenes_Swarovski-2013-Ad-Campaign_courtesy-of-Swarovski_3.jpg 1888w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/168;\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swarovski has launched a new, highly effective corporate campaign, aimed at the modern woman who wants to be feminine, sensual and elegant. The campaign, developed by Ronnie Cooke Newhouse of&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2008253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30122],"tags":[56267,54046],"class_list":["post-2008250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-watches-and-jewelry","tag-nick-knight","tag-swarovski"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Swarovski corporate campaign photographed by Nick Knight - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2013\/02\/11\/new-swarovski-corporate-campaign-photographed-by-nick-knight\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"New Swarovski corporate campaign photographed by Nick Knight\",\"datePublished\":\"2013-02-11T13:10:48+00:00\",\"dateModified\":\"2026-03-11T19:27:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/\"},\"wordCount\":286,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2013\\\/02\\\/Swarovski-2013-Ad-Campaign-\u00a9Nick-Knight_3.jpg\",\"keywords\":[\"Nick Knight\",\"Swarovski\"],\"articleSection\":[\"Watches and Jewelry\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2013\\\/02\\\/11\\\/new-swarovski-corporate-campaign-photographed-by-nick-knight\\\/\",\"name\":\"New Swarovski corporate campaign photographed by Nick Knight - 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