{"id":2007928,"date":"2012-12-26T10:15:29","date_gmt":"2012-12-26T09:15:29","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/12\/26\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\/"},"modified":"2026-03-11T19:02:37","modified_gmt":"2026-03-11T18:02:37","slug":"on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/12\/26\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\/","title":{"rendered":"On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt."},"content":{"rendered":"<p>On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt.<br \/>\n<iframe width=\"640\" height=\"360\" data-src=\"http:\/\/www.youtube.com\/embed\/iWgBrXL63aM\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><br \/>\nIn the mid-20s, tennis champion Ren\u00e9 Lacoste had his own shirts made for his personal use on the courts.<br \/>\nThis is the first time a player has abandoned the long-sleeved dress shirt in favor of a soft, comfortable short-sleeved garment.<br \/>\nIn 1933, thanks to Andr\u00e9 Gilliers, he launched industrial production of the polo, which became : L1212<br \/>\nL for Lacoste, 1 for the material Petit piqu\u00e9 de coton, 2 for the short-sleeved model and 12 to indicate the number of the prototype approved and adopted.<\/p>\n<p>Competition in boutiques and on the e-shop:<br \/>\nFrom December 12, 2012 (12\/12\/12) the crocodile is organizing a treasure hunt in all its boutiques and eshop.<br \/>\nIt&#8217;s up to you to find one of the 12 QR codes hidden inside and try to win a weekend in the Lacoste villa at the Sofitel Magador in Essaouira or one of the many L1212 polo shirts.<\/p>\n<p>Information on :  <a href=\"http:\/\/shop-fr.Lacoste.com\">shop-en.lacoste.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt. In the mid-20s, tennis champion Ren\u00e9 Lacoste had his own shirts made for his&hellip;<\/p>\n","protected":false},"author":2,"featured_media":555953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[61560,61562,52721],"class_list":["post-2007928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-80-years-old","tag-l1212","tag-lacoste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt. - LUXSURE - Fashion Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2012\/12\/26\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt.\",\"datePublished\":\"2012-12-26T09:15:29+00:00\",\"dateModified\":\"2026-03-11T18:02:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/\"},\"wordCount\":178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/LACOSTE-Polo-Future-1.jpg\",\"keywords\":[\"80 years old\",\"L1212\",\"Lacoste\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/2012\\\/12\\\/26\\\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\\\/\",\"name\":\"On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt. - 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