{"id":2007928,"date":"2012-12-26T10:15:29","date_gmt":"2012-12-26T09:15:29","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/12\/26\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\/"},"modified":"2026-03-11T19:02:37","modified_gmt":"2026-03-11T18:02:37","slug":"on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/12\/26\/on-the-eve-of-its-80th-birthday-lacoste-pays-tribute-to-its-iconic-l1212-polo-shirt\/","title":{"rendered":"On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt."},"content":{"rendered":"<p>On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt.<br \/>\n<iframe width=\"640\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/iWgBrXL63aM\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><br \/>\nIn the mid-20s, tennis champion Ren\u00e9 Lacoste had his own shirts made for his personal use on the courts.<br \/>\nThis is the first time a player has abandoned the long-sleeved dress shirt in favor of a soft, comfortable short-sleeved garment.<br \/>\nIn 1933, thanks to Andr\u00e9 Gilliers, he launched industrial production of the polo, which became : L1212<br \/>\nL for Lacoste, 1 for the material Petit piqu\u00e9 de coton, 2 for the short-sleeved model and 12 to indicate the number of the prototype approved and adopted.<\/p>\n<p>Competition in boutiques and on the e-shop:<br \/>\nFrom December 12, 2012 (12\/12\/12) the crocodile is organizing a treasure hunt in all its boutiques and eshop.<br \/>\nIt&#8217;s up to you to find one of the 12 QR codes hidden inside and try to win a weekend in the Lacoste villa at the Sofitel Magador in Essaouira or one of the many L1212 polo shirts.<\/p>\n<p>Information on :  <a href=\"http:\/\/shop-fr.Lacoste.com\" target=\"_blank\" rel=\"noopener\">shop-en.lacoste.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>On the eve of its 80th birthday, Lacoste pays tribute to its iconic L1212 polo shirt. In the mid-20s, tennis champion Ren\u00e9 Lacoste had his own shirts made for his&hellip;<\/p>\n","protected":false},"author":2,"featured_media":555953,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[61560,61562,52721],"class_list":["post-2007928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-80-years-old","tag-l1212","tag-lacoste"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2007928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2007928"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2007928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/555953"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2007928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2007928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2007928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}