{"id":2007616,"date":"2012-11-11T10:30:45","date_gmt":"2012-11-11T09:30:45","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/11\/11\/margiela-for-hm\/"},"modified":"2026-03-11T18:50:18","modified_gmt":"2026-03-11T17:50:18","slug":"margiela-for-hm","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/11\/11\/margiela-for-hm\/","title":{"rendered":"Margiela for H&M"},"content":{"rendered":"

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The mysterious house of Martin Margiela will be the next to collaborate with fast-fashion giant H&M.<\/div>\n
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At Luxsure, we were lucky enough to be able to visit the H&M showroom and get a sneak preview of the collection.<\/div>\n
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Margiela is known for his revolutionary approach to fashion and his almost systematic misappropriation of objects. Defined as “The anti-brand with the white label and the practical information”, it’s a mysterious and confidential house (photos of the designer can be counted on the fingers of one hand), so it’s a real surprise to see it collaborating with H&M. <\/div>\n
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This collection is a summary of emblematic pieces from past Margiela collections.<\/div>\n
It’s a synthesis of Margiela’s and the giant’s 23-year history.<\/div>\n

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The play on volumes and drapery is therefore very present, and we see the use of oversize, the mix of genders (the feminine with shapes<\/div>\n
Margiela’s signature masculine style and object misappropriation (the coat\/duvet, the clutch\/candy wrapper…) feature repeatedly in the pieces of this collaboration, all in the designer’s signature shades: white, black, red, flesh and silver.<\/div>\n
The set will be available in a lower price range from November 15 in H&M stores.<\/div>\n
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