{"id":2007201,"date":"2012-10-08T19:35:07","date_gmt":"2012-10-08T17:35:07","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/10\/08\/a-look-back-at-the-flow-2012-conference-luxury-and-social-media\/"},"modified":"2026-03-11T18:32:45","modified_gmt":"2026-03-11T17:32:45","slug":"a-look-back-at-the-flow-2012-conference-luxury-and-social-media","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/10\/08\/a-look-back-at-the-flow-2012-conference-luxury-and-social-media\/","title":{"rendered":"A look back at the FLOW 2012 conference, luxury and social media"},"content":{"rendered":"

Twitter, Facebook, tumblr, Instagram, YouTube, Livestream, not forgetting Foursquare: the top social networks and tools were all present at the major FLOW conference<\/strong> held in Paris on 09\/24<\/strong>. Their reason for coming? to share best practices and social media trends with luxury brands in 2012, 2013… <\/p>\n

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Today, the challenge for all players in the fashion and luxury industries is to master these communication and engagement techniques. Indeed, we, you, the“consumaCtors<\/strong>“, use minute after minute, day after day, these digital media to interact and stay connected to our communities. <\/p>\n

Tumblr hosts 74 million blogs<\/strong>, Foursquare has 25 million users<\/strong>, YouTube receives 800 million visitors<\/strong> every month. Facebook has nearly a billion profiles, and Twitter posts overa billion tweets every 3 days<\/strong>.” <\/p>\n

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Amy Cole<\/strong> (Vice President, Partnerships, Instagram) tells us that, with 80 million<\/strong> registered<\/strong> users<\/strong>, brand campaigns are becoming increasingly numerous on the photo-sharing platform.<\/p>\n

The<\/strong> question today is no longer “should luxury brands invest in the digital sphere” – they’re already there. They’ve understood that digital communities are a fantastic way of getting in touch with their customers in a qualitative way. There is no longer any doubt as to the relevance of combining technology and creativity; all that remains is to constantly refine one’s communications strategy to integrate this essential social dimension. <\/p>\n

FLOW’s speakers addressed key topics and gave concrete pointers on how to“awaken the senses and create emotion” <\/strong>(which was the main theme of this year’s event), “<\/strong>engage consumers”, “get to know your audience better”<\/strong> and “break free from boundaries”<\/strong>. Sometimes with a great deal of pragmatism, humor, secrecy, figures and examples: the presentations were all interesting, even if sometimes uneven. Indeed, some of the guests – particularly the Americans – have an uncanny talent for public speaking.
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<\/strong>Thanks to Livestream<\/strong>, the conference’s partner, you can find highlights of the conference on https:\/\/new.livestream.com\/flow\/flow2012<\/a>, giving you a glimpse of the diversity of content and points of view.<\/p>\n

For our part, Luxsure had the pleasure of conducting a few interviews on the sidelines of the event with<\/span><\/p>\n