{"id":2007102,"date":"2012-10-03T16:18:54","date_gmt":"2012-10-03T14:18:54","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/10\/03\/burberry-today-launches-the-britain-a-watch-collection-that-celebrates-the-brands-british-heritage-design-and-craftsmanship\/"},"modified":"2026-03-11T18:28:49","modified_gmt":"2026-03-11T17:28:49","slug":"burberry-today-launches-the-britain-a-watch-collection-that-celebrates-the-brands-british-heritage-design-and-craftsmanship","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/10\/03\/burberry-today-launches-the-britain-a-watch-collection-that-celebrates-the-brands-british-heritage-design-and-craftsmanship\/","title":{"rendered":"Burberry today launches The Britain, a watch collection that celebrates the brand’s British heritage, design and craftsmanship."},"content":{"rendered":"

\"\"<\/a>Last night in London, Burberry celebrated the launch of its The Britain watch collection at an event held in the brand’s new boutique on Regent Street.
\n <\/object>
\nMore than 400 guests gathered around the stars of The Britain campaign, English actress Gabriella Wilde and English musician Rob Pryor.<\/p>\n

<\/object><\/p>\n

The Britain watch collection is directly inspired by Burberry’s iconic trench coat. Entirely Swiss Made, it offers four different movements, including an automatic with power reserve, as well as automatic watches and chronographs for men and women. <\/p>\n

Inspiration
\nA tribute to the British inspiration that makes our international brand so valuable, The Britain blends history and craftsmanship as well as modernity and innovation.
\nIt is an expression of the brand’s expertise in timeless design that appeals to men and women
\nBurberry of diverse personalities.
\nIt is an alliance of technical genius and design, combining innovative form and reliable function.
\nThe original design reflects function and craftsmanship, which are the essence of the brand and the spirit of the iconic Burberry trench coat.<\/p>\n

The design
\nRounded octagonal shape and distinctive screws inspired by modern British design and the iconic Burberry trench coat.
\nFunctional design is combined with meticulous technical genius to create elegant, timeless watches for men and women.
\nThe multi-faceted case reflects the light on a set of polished and brushed steel surfaces.
\nThe sleek, sober dial underscores the iconic design of the case, which features an original domed back.
\nTransparent caseback with sapphire crystal that offers a glimpse of the craftsman’s skill while enlarging the automatic movement Shock-resistant, scratch-resistant and anti-reflective sapphire crystal that protects the dial and movement from the elements
\nAlligator straps inspired by Burberry’s iconic color palette that includes trench, classic brown and matte black, and stainless steel bracelets combining brushed and polished surfaces.
\nHands with Super Luminova in customized trench color\/.
\nBurberry’s iconic color palette including trench, matte black, bronze, stainless steel, dark brown and black <\/p>\n

Know-how:
\nMechanical automatic movement made in Switzerland
\nHand-applied watch details inspired by the various elements of the iconic trench coat
\nSophisticated case design protects the movement from the elements
\nCustomized, hand-tightened screws reach the crown and bezel through the elegant domed caseback
\nAutomatic movements embellished with raised circular c\u00f4tes de Gen\u00e8ve and the Burberry logo on the rotor
\nMovement characterized by an elaborate combination of materials to offer a color spectrum that includes gold, black, gray, stainless steel and fuchsia
\nThe gradation technique creates two depths on the dial face, while the Burberry logo is micro-engraved on the inside of the case.
\nHand-sewn alligator leather straps in Burberry’s iconic color palette<\/p>\n

“The Britain is the embodiment of our rich British heritage and all our inspirations. It’s a very personal project that we’ve been working on for a long time. The Britain is this incredible balance between modernity and tradition, combining strong personality, innovative design, craftsmanship and timeless quality”
\nChristopher Bailey
\nBurberry Creative Director<\/p>\n","protected":false},"excerpt":{"rendered":"

Last night in London, Burberry celebrated the launch of its The Britain watch collection at an event held in the brand’s new boutique on Regent Street. More than 400 guests…<\/p>\n","protected":false},"author":2,"featured_media":2007103,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30090,52709,30122],"tags":[30429,60797],"class_list":["post-2007102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxsure-international-en","category-thefashion","category-watches-and-jewelry","tag-burberry-en","tag-the-britain"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2007102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2007102"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2007102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2007103"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2007102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2007102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2007102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}