{"id":2006959,"date":"2012-09-17T19:29:33","date_gmt":"2012-09-17T17:29:33","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/09\/17\/flow-the-luxury-and-social-media-event-of-the-year-emotion-on-the-agenda\/"},"modified":"2026-03-11T18:21:52","modified_gmt":"2026-03-11T17:21:52","slug":"flow-the-luxury-and-social-media-event-of-the-year-emotion-on-the-agenda","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/09\/17\/flow-the-luxury-and-social-media-event-of-the-year-emotion-on-the-agenda\/","title":{"rendered":"FLOW, the luxury and social media event of the year: emotion on the agenda!"},"content":{"rendered":"

Who said Paris wasn’t an international stage for major professional Web events? Because the FLOW<\/a> conference<\/strong>, which holds its second edition<\/strong> next week in the 1st arrondissement, is just such an example. <\/p>\n

\"\"<\/a>Launched last year by Olivier Billon<\/strong>, founder of the Ykone.com<\/a> agency, this event immediately became a must-attend event for all those involved in the luxury sector who are considering their digital strategy<\/strong>. Today, FLOW is “Europe’s largest social media event dedicated to the luxury and fashion industry”. <\/p>\n

As a prelude to Paris Fashion Week, a day devoted to luxury brands<\/strong> and their presence on social media will be held on Monday September 24<\/strong>. This year’s main theme is the challenge for these players to combine the emotion<\/strong> generated by their products with the distance and openness induced by social networks. <\/p>\n

How can you provide your community with an ever more original experience? How can you best transcribe your brand values and codes onto these digital media? <\/em><\/p>\n

To provide the keys to success and answers to the various questions brands are asking themselves, Olivier Billon has pulled off a tour de force by bringing together the leading professionals in the social web<\/a><\/strong>. The event will feature top-level speakers from international companies such as Facebook, Twitter, Instagram, Tumblr, YouTube (Google group) and My Little Paris, which you’ve all heard of. <\/p>\n

Prestigious advertisers such as Yves Saint-Laurent<\/strong> beaut\u00e9 and Oscar de la Renta, as well as media such as Mr Porter and Madame Figaro<\/strong>, will also be on hand to share their experiences. Other experts, agencies and specialized entrepreneurs will also be on hand: find out more <\/a>about the day’s highlights here. <\/p>\n

\"\"<\/a><\/p>\n

From 9 a.m. to 7 p.m.<\/strong>, participants – mainly brands and advertisers from the fashion, beauty and luxury sectors – will come to this unique event to learn and challenge their digital strategy. Apparently, many of them have already signed up to be among the 200 privileged<\/strong> attendees of this compendium of social media best-practices. You can still be part of it, by reserving <\/a>one of the last places until the day before. <\/p>\n

In any case, Luxsure will be there<\/strong>. And we’ll be sure to bring you the best of FLOW, with interviews and reports from this intense day! <\/p>\n

For the twittos among you, news\/photos will be posted live on 24\/09\/2012<\/strong> on the https:\/\/twitter.com\/FLOW_Event<\/a> feed, which I advise you to follow right away, so you don’t miss this conference.<\/p>\n

See you next Monday, live from the “8 de Valois”<\/strong>, for an exclusive meeting on luxury, emotion and social media!<\/p>\n

Jessica Gauzi<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Who said Paris wasn’t an international stage for major professional Web events? Because the FLOW conference, which holds its second edition next week in the 1st arrondissement, is just such…<\/p>\n","protected":false},"author":105,"featured_media":2006960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[60647,54347,60644,30184,60646,60643,60645],"class_list":["post-2006959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-brands","tag-emotion","tag-flow","tag-luxury-en","tag-olivier-billon","tag-social-media","tag-ykone"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2006959","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2006959"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2006959\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2006960"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2006959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2006959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2006959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}