{"id":2006555,"date":"2012-05-10T10:12:06","date_gmt":"2012-05-10T08:12:06","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/05\/10\/hom-meets-the-marseille-swimmers-club\/"},"modified":"2026-03-11T18:00:43","modified_gmt":"2026-03-11T17:00:43","slug":"hom-meets-the-marseille-swimmers-club","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/05\/10\/hom-meets-the-marseille-swimmers-club\/","title":{"rendered":"HOM meets the Marseille swimmers&#8217; club"},"content":{"rendered":"<p><iframe width=\"640\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/xG03Ndbiy7E\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Since 1968, HOM has never ceased to surprise us, announcing unexpected collaborations every season.<br \/>\nFor 2012: a surprising encounter between the leader in men&#8217;s underwear and 8 French swimmers, multiple medallists and selected for the next Olympics.<br \/>\nA partnership in the image of the brand &#8211; the man of today, comfortable in his body, dynamic and active &#8211; through a close-knit team united by genuine friendship.<br \/>\nThe &#8220;team spirit&#8221; and surpassing oneself, values specific to the HOM brand in its approach to the product offer, are confirmed in this<br \/>\nteam made up of Camille Lacourt, Fr\u00e9d\u00e9rick Bousquet, Fabien Gilot, Gr\u00e9gory Mallet, and up-and-coming Olympic medallists Florent Manaudou, Maxime Bussi\u00e8re, Romain Magula and Dorian Gandin.<br \/>\nFrom this meeting was born the desire to live a new adventure together, but also to confirm a new signature for the HOM brand: &#8220;Enjoy the Best&#8221;!<br \/>\nFor the whole month of May, HOM is announcing a digital campaign on Mat\u00e9rialist, Puretrend, L&#8217;Equipe mag and GQ media, and from May 9 to 22, a national poster campaign in the image of this high-profile team.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/05\/AFFICHE-CAMPAGNE-1_QUART-DECAUX-1185x175-HD-PRESSE.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/05\/AFFICHE-CAMPAGNE-1_QUART-DECAUX-1185x175-HD-PRESSE-203x300.jpg\" alt=\"\" title=\"AFFICHE-CAMPAGNE-1_QUART-DECAUX-1185x175-HD-PRESSE\" width=\"203\" height=\"300\" class=\"aligncenter size-medium wp-image-37164\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/05\/AFFICHE-CAMPAGNE-1_QUART-DECAUX-1185x175-HD-PRESSE-203x300.jpg 203w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/05\/AFFICHE-CAMPAGNE-1_QUART-DECAUX-1185x175-HD-PRESSE-693x1024.jpg 693w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/05\/AFFICHE-CAMPAGNE-1_QUART-DECAUX-1185x175-HD-PRESSE.jpg 874w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/a><br \/>\nDuring the Olympic Games, HOM will be supporting all the swimmers with events on its fanpage (facebook.com\/hom.underwear).<br \/>\nCamille LACOURT, Triple European Champion, Gold Medalist at the 2011 Shanghai World Championships and new fashion icon<br \/>\nFr\u00e9d\u00e9rick BOUSQUET Double European Champion 2010, and an unrivalled record of achievements (67 medals and 59 records)<br \/>\nFabien GILOT Among others, European Champion 2010, World Vice Champion 2011, and Olympic Vice Champion 2008 in relay<br \/>\nGr\u00e9gory MALLET, World Vice Champion 2011 in relay<br \/>\nFlorent MANAUDOU, French Vice Champion 2012 and London Olympic qualifier<\/p>\n<p>Interview with the Swimmers :<br \/>\n<iframe width=\"640\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/y1htsFwkFUU\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><br \/>\nInterview with HOM&#8217;s Director of Communications and Marketing:<br \/>\n<iframe width=\"480\" height=\"360\" src=\"http:\/\/www.youtube.com\/embed\/0b07geBBDl0\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since 1968, HOM has never ceased to surprise us, announcing unexpected collaborations every season. For 2012: a surprising encounter between the leader in men&#8217;s underwear and 8 French swimmers, multiple&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2006556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[60185,60184,60187,60186,60188,60166],"class_list":["post-2006555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-camille-lacourt","tag-cercle-des-nageurs-de-marseille","tag-fabien-gilot","tag-frederick-bousquet","tag-gregory-mallet","tag-hom"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2006555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2006555"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2006555\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/2006556"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2006555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2006555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2006555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}