{"id":2006500,"date":"2012-04-19T12:21:53","date_gmt":"2012-04-19T10:21:53","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/04\/19\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\/"},"modified":"2026-03-11T17:57:54","modified_gmt":"2026-03-11T16:57:54","slug":"ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/04\/19\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\/","title":{"rendered":"DS DAYS : CITRO\u00cbN celebrates 2 years of the DS line and unveils its future"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/cl_61_011_0191.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/cl_61_011_0191-300x201.jpg\" alt=\"\" title=\"cl_61_011_019\" width=\"300\" height=\"201\" class=\"aligncenter size-medium wp-image-36351 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/cl_61_011_0191-300x201.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/cl_61_011_0191-1024x689.jpg 1024w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/201;\" \/><\/a>A true French success story, the DS line is a unique adventure for a generalist brand. Launched two years ago, it is now a successful bet with three models on the market &#8211; the CITRO\u00cbN DS3, DS4 and DS5 &#8211; and already 200,000 sales! Citro\u00ebn&#8217;s showroom on the Champs Elys\u00e9es was the perfect setting for an unforgettable evening, with a live performance by Cassius. On this occasion, Fr\u00e9deric Banzet, Managing Director of the Marque, in the presence of Philippe Varin, Chairman of the Managing Board of the PSA Peugeot Citro\u00ebn Group, unveiled the future of the DS line, including images of a brand-new concept car, Num\u00e9ro 9, which will be presented at the forthcoming Beijing Motor Show. Fr\u00e9deric Banzet also handed over the keys to the 200,000th model in the DS line, a CITRO\u00cbN DS5.<br \/>\n<div id=\"attachment_36352\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/11060027.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" aria-describedby=\"caption-attachment-36352\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/11060027-300x196.jpg\" alt=\"\" title=\"11060027\" width=\"300\" height=\"196\" class=\"size-medium wp-image-36352 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/11060027-300x196.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/11060027-1024x670.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/11060027.jpg 1536w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/196;\" \/><\/a><p id=\"caption-attachment-36352\" class=\"wp-caption-text\">DS4<\/p><\/div><br \/>\nFrom April 12 to 14, the Brand celebrated its DS DAYS. The three-day program unveiled the world of DS to the general public, with visits to production sites, test drives and revelations about the future of the DS line&#8230;<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/CL-12.032.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/CL-12.032-300x155.jpg\" alt=\"\" title=\"CL 12.032\" width=\"300\" height=\"155\" class=\"aligncenter size-medium wp-image-36353 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/CL-12.032-300x155.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/CL-12.032-1024x532.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/04\/CL-12.032.jpg 1739w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/155;\" \/><\/a><br \/>\nDS line: 3 models, 2 years, 200,000 sales<br \/>\nCITRO\u00cbN launched the CITRO\u00cbN DS3 and with it, the DS line. A distinctive line that complements the Marque&#8217;s main range, opening up a new approach to automotive premium. A line of models with more radical choices, for customers looking for style, architecture, sensations and refinement.  <\/p>\n<p>&#8220;If any generalist manufacturer was legitimate enough to take this risk, it was CITRO\u00cbN&#8221;, emphasizes Fr\u00e9deric Banzet, General Manager of the Marque, arguing that &#8220;in its history, CITRO\u00cbN is the only brand to have succeeded in bringing together a 2CV and a DS in its showrooms&#8221;. A daring gamble, and a recognized success, with 200,000 sales in two years. However, the bold DS line has no intention of resting on its laurels, and promises a future full of surprises&#8230;  <\/p>\n<p><object width=\"650\" height=\"490\"><param name=\"flashvars\" value=\"offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fluxsureparis%2Fsets%2F72157629829172867%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fluxsureparis%2Fsets%2F72157629829172867%2F&amp;set_id=72157629829172867&amp;jump_to=\"\/><param name=\"movie\" value=\"http:\/\/www.flickr.com\/apps\/slideshow\/show.swf?v=109615\"\/><param name=\"allowFullScreen\" value=\"true\"\/><embed type=\"application\/x-shockwave-flash\" src=\"http:\/\/www.flickr.com\/apps\/slideshow\/show.swf?v=109615\" allowfullscreen=\"true\" flashvars=\"offsite=true&amp;lang=en-us&amp;page_show_url=%2Fphotos%2Fluxsureparis%2Fsets%2F72157629829172867%2Fshow%2F&amp;page_show_back_url=%2Fphotos%2Fluxsureparis%2Fsets%2F72157629829172867%2F&amp;set_id=72157629829172867&amp;jump_to=\" width=\"650\" height=\"490\"\/><\/object><br \/>\n\ufffc\ufffc\ufffc<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A true French success story, the DS line is a unique adventure for a generalist brand. Launched two years ago, it is now a successful bet with three models on&hellip;<\/p>\n","protected":false},"author":2,"featured_media":2006501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30407,30094],"tags":[60133,60134,60132],"class_list":["post-2006500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-of-living","category-culture-en","tag-citroen","tag-ds","tag-ds-days"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DS DAYS : CITRO\u00cbN celebrates 2 years of the DS line and unveils its future - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2012\/04\/19\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"DS DAYS : CITRO\u00cbN celebrates 2 years of the DS line and unveils its future\",\"datePublished\":\"2012-04-19T10:21:53+00:00\",\"dateModified\":\"2026-03-11T16:57:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/\"},\"wordCount\":336,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2012\\\/04\\\/cl_61_011_0191.jpg\",\"keywords\":[\"CITRO\u00cbN\",\"DS\",\"DS DAYS\"],\"articleSection\":[\"Art of living\",\"Culture\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/04\\\/19\\\/ds-days-citroen-celebrates-2-years-of-the-ds-line-and-unveils-its-future\\\/\",\"name\":\"DS DAYS : CITRO\u00cbN celebrates 2 years of the DS line and unveils its future - 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