{"id":2005747,"date":"2011-12-04T12:38:59","date_gmt":"2011-12-04T11:38:59","guid":{"rendered":"https:\/\/www.luxsure.fr\/2011\/12\/04\/benetton-launches-its-new-advertising-campaign\/"},"modified":"2026-04-15T16:00:05","modified_gmt":"2026-04-15T14:00:05","slug":"benetton-launches-its-new-advertising-campaign","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2011\/12\/04\/benetton-launches-its-new-advertising-campaign\/","title":{"rendered":"Benetton launches its new advertising campaign"},"content":{"rendered":"<p>Benetton launches its new advertising campaign<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/image-1.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/image-1-300x208.png\" alt=\"\" title=\"image-1\" width=\"300\" height=\"208\" class=\"aligncenter size-medium wp-image-30393\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/image-1-300x208.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/image-1-1024x710.png 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/image-1.png 1382w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nUnited Colors of Benetton invites the world&#8217;s leaders and people to combat the &#8220;culture of hate&#8221; and creates the UNHATE Foundation.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/benneton.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/benneton-300x205.jpg\" alt=\"\" title=\"benneton\" width=\"300\" height=\"205\" class=\"aligncenter size-medium wp-image-30394\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/benneton-300x205.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/benneton-1024x702.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/11\/benneton.jpg 1379w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><br \/>\nBenetton recently launched its UNHATE campaign, a way of combating the culture of hatred by promoting rapprochement between peoples, faiths and cultures. This first initiative is the result of the creation of the UNHATE Foundation.<br \/>\nThe UNHATE global communications campaign is based on the theme of the kiss, the most widely recognized symbol of love. The various campaign visuals depict a series of kisses between world political and religious leaders, for example: Barack Obama and Chinese leader Hu Jintao; Pope Benedict XVI and Mohamed Ahmed al-Tayeb, Imam of the Al-Azhar mosque in Cairo&#8230;<br \/>\nThese symbolic images of reconciliation, with a note of constructive provocation, invite reflection on how politics, faith and ideas, sometimes different and in opposition, should lead to dialogue.<br \/>\nWith this new campaign and the creation of the Foundation, Benetton is once again demonstrating its determination to be a driving force for change that inspires the citizens of the world, especially young people.<br \/>\nA &#8220;shock&#8221; campaign that could make more than one person think!<\/p>\n<p>Website: www.benetton.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benetton launches its new advertising campaign United Colors of Benetton invites the world&#8217;s leaders and people to combat the &#8220;culture of hate&#8221; and creates the UNHATE Foundation. Benetton recently launched&hellip;<\/p>\n","protected":false},"author":72,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[56921],"class_list":["post-2005747","post","type-post","status-publish","format-standard","hentry","category-thefashion","tag-benetton"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2005747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2005747"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2005747\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2005747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2005747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2005747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}