{"id":2005667,"date":"2011-11-08T15:11:22","date_gmt":"2011-11-08T14:11:22","guid":{"rendered":"https:\/\/www.luxsure.fr\/2011\/11\/08\/benjamin-biolay-plays-the-dandy-at-bon-marche-rive-gauche\/"},"modified":"2026-04-15T15:57:16","modified_gmt":"2026-04-15T13:57:16","slug":"benjamin-biolay-plays-the-dandy-at-bon-marche-rive-gauche","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2011\/11\/08\/benjamin-biolay-plays-the-dandy-at-bon-marche-rive-gauche\/","title":{"rendered":"Benjamin Biolay plays the Dandy at Bon March\u00e9 Rive Gauche"},"content":{"rendered":"

This year, for the first time, Benjamin Biolay plays the modern-day Dandy, a vision of Le Bon March\u00e9 Rive Gauche’s Balthazar Man.
\n\"\"<\/a>
\nFrom November 8, this artist succeeds four strong personalities who have lent their image to celebrate the revival of the Balthazar space: director Lo\u00efc Prigent, Jean-Beno\u00eet Dunckel and Nicolas Godin from the group Air, and photographers Miles Aldridge and Vincent Peters. In line with previous campaigns, this new communication once again celebrates the refinement of the men’s wardrobe, the way a strong personality can adapt fashion trends according to his artistic sensibility, and embody the eternal cultural values of the Rive Gauche spirit. <\/p>\n","protected":false},"excerpt":{"rendered":"

This year, for the first time, Benjamin Biolay plays the modern-day Dandy, a vision of Le Bon March\u00e9 Rive Gauche’s Balthazar Man. From November 8, this artist succeeds four strong…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[59251,59250,57986],"class_list":["post-2005667","post","type-post","status-publish","format-standard","hentry","category-thefashion","tag-balthazar-man-at-bon-marche-rive-gauche","tag-benjamin-biolay","tag-bon-marche-rive-gauche"],"yoast_head":"\nBenjamin Biolay plays the Dandy at Bon March\u00e9 Rive Gauche - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2011\/11\/08\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/11\\\/08\\\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/11\\\/08\\\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"Benjamin Biolay plays the Dandy at Bon March\u00e9 Rive Gauche\",\"datePublished\":\"2011-11-08T14:11:22+00:00\",\"dateModified\":\"2026-04-15T13:57:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/11\\\/08\\\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\\\/\"},\"wordCount\":118,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/11\\\/08\\\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/biolay.png\",\"keywords\":[\"Balthazar Man at Bon March\u00e9 Rive Gauche\",\"Benjamin Biolay\",\"Bon March\u00e9 Rive Gauche\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/11\\\/08\\\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/11\\\/08\\\/benjamin-biolay-incarne-le-dandy-du-bon-marche-rive-gauche\\\/\",\"name\":\"Benjamin Biolay plays the Dandy at Bon March\u00e9 Rive Gauche - 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