{"id":2005439,"date":"2011-09-01T09:43:58","date_gmt":"2011-09-01T07:43:58","guid":{"rendered":"https:\/\/www.luxsure.fr\/2011\/09\/01\/inside-mercedes-benz-startup-montreal-semi-finals\/"},"modified":"2026-04-15T12:39:35","modified_gmt":"2026-04-15T10:39:35","slug":"inside-mercedes-benz-startup-montreal-semi-finals","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2011\/09\/01\/inside-mercedes-benz-startup-montreal-semi-finals\/","title":{"rendered":"Inside Mercedes-Benz StartUp Montreal Semi-Finals"},"content":{"rendered":"<p><strong>Martin Lim &amp; UNTTLD advance to the fashion finals in October but Anastasia Lomonova has my heart.<\/strong><br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/The-Montreal-MBSTARTUP-Finalists_AmyLeeCorkum.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/The-Montreal-MBSTARTUP-Finalists_AmyLeeCorkum-214x300.jpg\" alt=\"\" title=\"The Montreal MBSTARTUP Finalists_AmyLeeCorkum\" width=\"214\" height=\"300\" class=\"aligncenter size-medium wp-image-25242 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/The-Montreal-MBSTARTUP-Finalists_AmyLeeCorkum-214x300.jpg 214w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/The-Montreal-MBSTARTUP-Finalists_AmyLeeCorkum-731x1024.jpg 731w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/The-Montreal-MBSTARTUP-Finalists_AmyLeeCorkum.jpg 914w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\" \/><\/a><br \/>\nMercedes-Benz held its StartUp Designer Runway Presentations, another platform to foster Canada&#8217;s up and coming (and struggling) fashion designers, who&#8217;ve been in the business five years or less .<br \/>\nPrior to the show, the judging panel had meetings with a scope of Montreal designers, evaluating their collections, vetting them with questions, reaching for their visions. Then, the judges settled on a selection of five to walk the red-lighted contemporary style runway of Usine C (the cultural hub of Montreal and haven for theater-goers, artists, performers, fashion showers)<br \/>\nThe lineup included MARTIN LIM (Danielle Martin &amp; Pao Lim), FAREN (Faren Tami), TRAVIS TADDEO, ANASTASIA LOMONOVA, and UNTTLD (Simon Belanger &amp; Jos\u00e9-Manuel St. Jacques): a blend of experience, youth and avant-garde (where my heart lies).Jacques): a blend of experience, youth and avant-garde (where my heart lays).<br \/>\nEach designer cat walked eight looks that epitomized their designs: for women and (sometimes) men.<br \/>\nEach designer tailored a music selection. Runway music can, indeed, make or break a show&#8217;s success.<br \/>\nThe latter is worth mentioning because fashion show music is often neglected by reviewers.<br \/>\nNot to the Mercedes Benz Jury of Canada&#8217;s and Quebec&#8217;s fashioners&#8217; judges: ROBIN KAY, president, Fashion Design Council of Canada (FDCC); show producer HANS KOECHLING; Quebec fashion designer MARIE SAINT PIERRE; TERESA ELOY, Communications Director, FUR COUNCIL OF CANADA, Mercedes-Benz Canada Director Communications and PR, JOANNE CAZA with JARRAD CLARK, Global production director and Project Runway Australia, IMG FASHION; and FASHION magazine&#8217;s Montreal editor PATRICIA GAJO.<br \/>\nMost designers opted for electro-house and dance music to get the audience and the prestigious jury&#8217;s attention. Nothing was subdued, lounge, or chill. As for the winners, MARTIN LIM stroke with their flawless bright, color-blocked fluid dresses. The inspiration came from two months wanderings in Paris and Berlin scrutinizing doors, les grandes portes, that stimulated Danielle Martin, ex- intern chez Christian Lacroix.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_D_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_D_sebastien_roy.jpg\" alt=\"\" title=\"Martin_Lim_D_sebastien_roy\" width=\"600\" height=\"900\" class=\"aligncenter size-full wp-image-25243 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_D_sebastien_roy.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_D_sebastien_roy-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_C_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_C_sebastien_roy.jpg\" alt=\"\" title=\"Martin_Lim_C_sebastien_roy\" width=\"600\" height=\"900\" class=\"aligncenter size-full wp-image-25244 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_C_sebastien_roy.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_C_sebastien_roy-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_B_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_B_sebastien_roy.jpg\" alt=\"\" title=\"Martin_Lim_B_sebastien_roy\" width=\"600\" height=\"900\" class=\"aligncenter size-full wp-image-25245 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_B_sebastien_roy.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_B_sebastien_roy-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_A_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_A_sebastien_roy-300x200.jpg\" alt=\"\" title=\"Martin_Lim_A_sebastien_roy\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-25246 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_A_sebastien_roy-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/Martin_Lim_A_sebastien_roy.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a><br \/>\nMartin Lim | Credit S\u00e9bastien Roy http:\/\/lephotographiste.blogspot.com\/<\/p>\n<p>UNTTLD&#8217;s collection was more of a front-row style with mini-skirts, fur, more fur and new blacks. The talented duo Simon and Jos\u00e9-Manuel proved that their love for high quality garments paired with old couture techniques is the new modernism. Undomesticated is their motto. Indeed.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_A_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_A_sebastien_roy.jpg\" alt=\"\" title=\"UNTTLD_A_sebastien_roy\" width=\"600\" height=\"900\" class=\"aligncenter size-full wp-image-25248 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_A_sebastien_roy.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_A_sebastien_roy-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_B_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_B_sebastien_roy.jpg\" alt=\"\" title=\"UNTTLD_B_sebastien_roy\" width=\"600\" height=\"900\" class=\"aligncenter size-full wp-image-25249 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_B_sebastien_roy.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_B_sebastien_roy-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_C_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_C_sebastien_roy.jpg\" alt=\"\" title=\"UNTTLD_C_sebastien_roy\" width=\"600\" height=\"900\" class=\"aligncenter size-full wp-image-25250 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_C_sebastien_roy.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_C_sebastien_roy-200x300.jpg 200w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/900;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_D_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_D_sebastien_roy-300x200.jpg\" alt=\"\" title=\"UNTTLD_D_sebastien_roy\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-25251 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_D_sebastien_roy-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLD_D_sebastien_roy.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLDLeft_SimonBelanger_JoseManuelStJacques_JoanneCaza_Congrat_Danielle-Martin_PaoLim_sebastien_roy.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLDLeft_SimonBelanger_JoseManuelStJacques_JoanneCaza_Congrat_Danielle-Martin_PaoLim_sebastien_roy-300x200.jpg\" alt=\"\" title=\"UNTTLD(Left_SimonBelanger_JoseManuelStJacques)_(JoanneCaza_Congrat_Danielle Martin_PaoLim)_sebastien_roy\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-25252 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLDLeft_SimonBelanger_JoseManuelStJacques_JoanneCaza_Congrat_Danielle-Martin_PaoLim_sebastien_roy-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/UNTTLDLeft_SimonBelanger_JoseManuelStJacques_JoanneCaza_Congrat_Danielle-Martin_PaoLim_sebastien_roy.jpg 900w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><\/a><br \/>\nUNTTLD | Credit S\u00e9bastien Roy http:\/\/lephotographiste.blogspot.com\/<\/p>\n<p>Next Martin Lim, UNTTLD, Triarchy and Cassie Dee will present their lines in a group show with three other preferred designers at LG Fashion Week in October. Following the Seven Royale, the winner will be mentored by key influencers, including Fashion Magazine&#8217;s Editor-in-Chief Bernadette Morra, to clue a solo show at LGFW in the spring 2012.<br \/>\nNevertheless, Anastasia Lomonova had my heart.<br \/>\nHer simple, yet sophisticated frocks depicted a variety of dark looks that blew me away while being red silken and anonymous: silhouettes walking not women. Wrapped dresses draped with sumptuous delicate silk, a dress with a fur touch, and delectably draped seventies revisited, established, in my opinion, her avant-garde flair paired with undeniable sartorial hold. She has a je ne sais quoi Alexander McQueen meet John Galliano: fiery and scarlet, yet to be polished along the journey. She won the 2010 Toronto Fashion Incubator, a $10,000 prize, against another of my favorites: Toronto&#8217;s House of Groves.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_A_AmyLeeCorkum.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_A_AmyLeeCorkum-214x300.jpg\" alt=\"\" title=\"AnastasiaLomonova_A_AmyLeeCorkum\" width=\"214\" height=\"300\" class=\"aligncenter size-medium wp-image-25253 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_A_AmyLeeCorkum-214x300.jpg 214w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_A_AmyLeeCorkum-731x1024.jpg 731w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_A_AmyLeeCorkum.jpg 914w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_B_AmyLeeCorkum1.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_B_AmyLeeCorkum1-214x300.jpg\" alt=\"\" title=\"AnastasiaLomonova_B_AmyLeeCorkum\" width=\"214\" height=\"300\" class=\"aligncenter size-medium wp-image-25254 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_B_AmyLeeCorkum1-214x300.jpg 214w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_B_AmyLeeCorkum1-731x1024.jpg 731w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_B_AmyLeeCorkum1.jpg 914w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_C_AmyLeeCorkum.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_C_AmyLeeCorkum-214x300.jpg\" alt=\"\" title=\"AnastasiaLomonova_C_AmyLeeCorkum\" width=\"214\" height=\"300\" class=\"aligncenter size-medium wp-image-25255 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_C_AmyLeeCorkum-214x300.jpg 214w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_C_AmyLeeCorkum-731x1024.jpg 731w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_C_AmyLeeCorkum.jpg 914w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\" \/><\/a><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_D_AmyLeeCorkum.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_D_AmyLeeCorkum-214x300.jpg\" alt=\"\" title=\"AnastasiaLomonova_D_AmyLeeCorkum\" width=\"214\" height=\"300\" class=\"aligncenter size-medium wp-image-25256 lazyload\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_D_AmyLeeCorkum-214x300.jpg 214w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_D_AmyLeeCorkum-731x1024.jpg 731w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/08\/AnastasiaLomonova_D_AmyLeeCorkum.jpg 914w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\" \/><\/a><br \/>\nAnastasia Lomonova | Credit Amy Lee Corkum (http:\/\/corkumphoto.carbonmade.com)<\/p>\n<p>May I wish that Mercedes Benz, The Toronto Fashion Incubator, the Fur Council of Canada and others pool their resources into ONE non-profit organisation like the British Fashion East. An endowment, catwalk show-production, PR support and expert advice to help them launch their labels will be more suitable to the realities of money-driven fashion exposure. Not just money and a spread in fashion magazines but the whole nine yards for permanence.<br \/>\nFashion East has a high profile and 10 year track record in the industry for launching future stars; scouting and working with some of the most exciting new designers and thus directly contributing to London&#8217;s reputation as the epicentre for creativity. &#8220;Fashion East is such a reliable next-big-thing barometer that it&#8217;s no longer an off-schedule quirk but one of the official LFW schedule&#8217;s hottest tickets&#8221;   <\/p>\n<p>To all,<br \/>\nAlessandro Berga | t: @thecaprissimo |www.jetsetconfidential.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martin Lim &amp; UNTTLD advance to the fashion finals in October but Anastasia Lomonova has my heart. Mercedes-Benz held its StartUp Designer Runway Presentations, another platform to foster Canada&#8217;s up&hellip;<\/p>\n","protected":false},"author":70,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30090,52709],"tags":[58685,58684,58681,58682,56812,30819,58683],"class_list":["post-2005439","post","type-post","status-publish","format-standard","hentry","category-luxsure-international-en","category-thefashion","tag-anastasia-lomonova","tag-and-unttld-simon-belanger-jose-manuel-st-jacques","tag-faren-faren-tami","tag-martin-lim-danielle-martin-pao-lim","tag-mercedes-benz","tag-montreal-en","tag-travis-taddeo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inside Mercedes-Benz StartUp Montreal Semi-Finals - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2011\/09\/01\/inside-mercedes-benz-startup-montreal-semi-finals\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alessandro @thecaprissimo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/09\\\/01\\\/inside-mercedes-benz-startup-montreal-semi-finals\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/09\\\/01\\\/inside-mercedes-benz-startup-montreal-semi-finals\\\/\"},\"author\":{\"name\":\"Alessandro @thecaprissimo\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e809678b08ee506ae85029b2227eae08\"},\"headline\":\"Inside Mercedes-Benz StartUp Montreal Semi-Finals\",\"datePublished\":\"2011-09-01T07:43:58+00:00\",\"dateModified\":\"2026-04-15T10:39:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/09\\\/01\\\/inside-mercedes-benz-startup-montreal-semi-finals\\\/\"},\"wordCount\":716,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/09\\\/01\\\/inside-mercedes-benz-startup-montreal-semi-finals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2011\\\/08\\\/The-Montreal-MBSTARTUP-Finalists_AmyLeeCorkum-214x300.jpg\",\"keywords\":[\"ANASTASIA LOMONOVA\",\"and UNTTLD (Simon Belanger &amp; Jos\u00e9-Manuel St.Jacques)\",\"FAREN (Faren Tami)\",\"MARTIN LIM (Danielle Martin &amp; Pao Lim)\",\"Mercedes-Benz\",\"montreal\",\"TRAVIS TADDEO\"],\"articleSection\":[\"Luxsure International\",\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/09\\\/01\\\/inside-mercedes-benz-startup-montreal-semi-finals\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2011\\\/09\\\/01\\\/inside-mercedes-benz-startup-montreal-semi-finals\\\/\",\"name\":\"Inside Mercedes-Benz StartUp Montreal Semi-Finals - 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