{"id":2005251,"date":"2012-12-12T00:51:47","date_gmt":"2012-12-11T23:51:47","guid":{"rendered":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/"},"modified":"2026-03-10T14:29:18","modified_gmt":"2026-03-10T13:29:18","slug":"maloup-the-brand-for-elegant-children","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/","title":{"rendered":"Maloup, the brand for elegant children"},"content":{"rendered":"<p><span><span style=\"color: #000000;\">Do you know the <strong>Maloup<\/strong> brand? A name that resonates with tenderness and conjures up images of soft words whispered in children&#8217;s ears, mischievous glances and the joyful cries of unleashed tribes! <\/span><\/span><\/p>\n<p><span style=\"color: #000000;\"><a href=\"https:\/\/www.facebook.com\/pages\/MALOUP\/437096710523\" target=\"_blank\">Maloup<\/a> is all this and more, a <strong>ten-year-old brand<\/strong> that delights moms and kids alike. Timeless but always modern good taste, collections that dress babies and children alike, then teenagers, and finally a few &#8220;must-haves&#8221; for moms&#8230; It has to be said that moms were quite jealous of the <strong>cashmere<\/strong> sweaters or ponchos worn by their dear little ones. <\/span><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/poncho-cachemire-Maloup.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-full wp-image-47078 lazyload\" title=\"Maloup cashmere poncho\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/poncho-cachemire-Maloup.jpg\" alt=\"\" width=\"446\" height=\"268\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/poncho-cachemire-Maloup.jpg 446w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/poncho-cachemire-Maloup-300x180.jpg 300w\" data-sizes=\"(max-width: 446px) 100vw, 446px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 446px; --smush-placeholder-aspect-ratio: 446\/268;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Maloup&#8217;s creator, <strong>Sandrine de Backer<\/strong>, then had no choice but to adapt her cashmere for moms, with plaids, stoles and ponchos that we can&#8217;t live without. Over time, the brand has become a brand for the whole family. <\/span><\/p>\n<p><span style=\"color: #000000;\">For <strong>baby gifts,<\/strong> the brand offers a vast choice, from blankets to booties, from turbulettes to doudous, not forgetting the day or nightwear that makes our babies even more beautiful. Here too, cashmere is always in the spotlight, and the blankets accompany the newborn well beyond infancy. <\/span><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-full wp-image-47079 lazyload\" title=\"Chai cashmere combination Maloup\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg\" alt=\"\" width=\"416\" height=\"290\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg 416w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup-300x209.jpg 300w\" data-sizes=\"(max-width: 416px) 100vw, 416px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 416px; --smush-placeholder-aspect-ratio: 416\/290;\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">Cashmere yarns are chosen in <strong>Italy<\/strong> for their impeccable quality and incomparable softness. Other materials used by the brand include Merino from<strong>Scotland<\/strong> and pure cotton. Production takes place entirely in <strong>Mauritius<\/strong>, where the designer hails from. She is uncompromising about quality, to the delight of her customers.   <\/span><\/p>\n<p><span style=\"color: #000000;\">So don&#8217;t hesitate to push open the door of our Paris boutique, at 12 rue Saint Ferdinand in the 17th arrondissement, or visit <a href=\"http:\/\/www.maloup.fr\/\" target=\"_blank\">our website<\/a>, which ships throughout France and internationally. And because every detail counts, Maloup wraps each creation in a pretty fabric pouch that can be reused over and over again. <\/span><\/p>\n<p><span style=\"color: #000000;\">And that&#8217;s the new notion of <strong>luxury \u00e0 la fran\u00e7aise<\/strong>!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know the Maloup brand? A name that resonates with tenderness and conjures up images of soft words whispered in children&#8217;s ears, mischievous glances and the joyful cries of&hellip;<\/p>\n","protected":false},"author":105,"featured_media":555441,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[58130,53223,58132,30170],"class_list":["post-2005251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thefashion","tag-cashmere","tag-children","tag-maloup","tag-mode-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maloup, the brand for elegant children - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Gauzi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/\"},\"author\":{\"name\":\"Jessica Gauzi\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/2ba32b409dc7e9090c7abdff42f90c63\"},\"headline\":\"Maloup, the brand for elegant children\",\"datePublished\":\"2012-12-11T23:51:47+00:00\",\"dateModified\":\"2026-03-10T13:29:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/\"},\"wordCount\":296,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/combinaison-Chai-cachemire-Maloup.jpg\",\"keywords\":[\"Cashmere\",\"children\",\"Maloup\",\"Mode\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/\",\"name\":\"Maloup, the brand for elegant children - Luxsure\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/combinaison-Chai-cachemire-Maloup.jpg\",\"datePublished\":\"2012-12-11T23:51:47+00:00\",\"dateModified\":\"2026-03-10T13:29:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/combinaison-Chai-cachemire-Maloup.jpg\",\"contentUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/combinaison-Chai-cachemire-Maloup.jpg\",\"width\":\"416\",\"height\":\"290\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2012\\\/12\\\/12\\\/maloup-the-brand-for-elegant-children\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.luxsure.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Maloup, the brand for elegant children\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"name\":\"Luxsure\",\"description\":\"UNE CERTAINE VISION DU LUXE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.luxsure.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\",\"name\":\"Luxsure\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2015\\\/10\\\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1\",\"width\":551,\"height\":400,\"caption\":\"Luxsure\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/2ba32b409dc7e9090c7abdff42f90c63\",\"name\":\"Jessica Gauzi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d46795b37550566a3165715969e1f49b7d629ea17b400ca872d828e8a09113f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d46795b37550566a3165715969e1f49b7d629ea17b400ca872d828e8a09113f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d46795b37550566a3165715969e1f49b7d629ea17b400ca872d828e8a09113f3?s=96&d=mm&r=g\",\"caption\":\"Jessica Gauzi\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/jessicagauzi\"],\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/en\\\/author\\\/jessica\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Maloup, the brand for elegant children - Luxsure","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/","twitter_misc":{"Written by":"Jessica Gauzi","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#article","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/"},"author":{"name":"Jessica Gauzi","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/2ba32b409dc7e9090c7abdff42f90c63"},"headline":"Maloup, the brand for elegant children","datePublished":"2012-12-11T23:51:47+00:00","dateModified":"2026-03-10T13:29:18+00:00","mainEntityOfPage":{"@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/"},"wordCount":296,"commentCount":0,"publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"image":{"@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg","keywords":["Cashmere","children","Maloup","Mode"],"articleSection":["The Fashion"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/","url":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/","name":"Maloup, the brand for elegant children - Luxsure","isPartOf":{"@id":"https:\/\/www.luxsure.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#primaryimage"},"image":{"@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#primaryimage"},"thumbnailUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg","datePublished":"2012-12-11T23:51:47+00:00","dateModified":"2026-03-10T13:29:18+00:00","breadcrumb":{"@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#primaryimage","url":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg","contentUrl":"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2012\/12\/combinaison-Chai-cachemire-Maloup.jpg","width":"416","height":"290"},{"@type":"BreadcrumbList","@id":"https:\/\/www.luxsure.fr\/2012\/12\/12\/maloup-the-brand-for-elegant-children\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.luxsure.fr\/"},{"@type":"ListItem","position":2,"name":"Maloup, the brand for elegant children"}]},{"@type":"WebSite","@id":"https:\/\/www.luxsure.fr\/#website","url":"https:\/\/www.luxsure.fr\/","name":"Luxsure","description":"UNE CERTAINE VISION DU LUXE","publisher":{"@id":"https:\/\/www.luxsure.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.luxsure.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.luxsure.fr\/#organization","name":"Luxsure","url":"https:\/\/www.luxsure.fr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","contentUrl":"https:\/\/i0.wp.com\/www.luxsure.fr\/wp-content\/uploads\/2015\/10\/Capture-d\u2019\u00e9cran-2015-08-19-\u00e0-10.51.48.png?fit=551%2C400&ssl=1","width":551,"height":400,"caption":"Luxsure"},"image":{"@id":"https:\/\/www.luxsure.fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.luxsure.fr\/#\/schema\/person\/2ba32b409dc7e9090c7abdff42f90c63","name":"Jessica Gauzi","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d46795b37550566a3165715969e1f49b7d629ea17b400ca872d828e8a09113f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d46795b37550566a3165715969e1f49b7d629ea17b400ca872d828e8a09113f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d46795b37550566a3165715969e1f49b7d629ea17b400ca872d828e8a09113f3?s=96&d=mm&r=g","caption":"Jessica Gauzi"},"sameAs":["https:\/\/x.com\/jessicagauzi"],"url":"https:\/\/www.luxsure.fr\/en\/author\/jessica\/"}]}},"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2005251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/105"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2005251"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2005251\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media\/555441"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2005251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2005251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2005251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}