{"id":2004960,"date":"2010-11-12T16:33:03","date_gmt":"2010-11-12T15:33:03","guid":{"rendered":"https:\/\/www.luxsure.fr\/2010\/11\/12\/mojo-hat\/"},"modified":"2026-03-10T12:36:36","modified_gmt":"2026-03-10T11:36:36","slug":"mojo-hat","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2010\/11\/12\/mojo-hat\/","title":{"rendered":"Mojo Hat"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/Shot-09-012-copy1.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-medium wp-image-16595 lazyload\" title=\"Shot 09-012 copy\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/Shot-09-012-copy1-200x300.jpg\" alt=\"\" width=\"200\" height=\"300\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/Shot-09-012-copy1-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/Shot-09-012-copy1-682x1024.jpg 682w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/Shot-09-012-copy1.jpg 899w\" data-sizes=\"(max-width: 200px) 100vw, 200px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/300;\" \/><\/a><br \/>\nDuring last year&#8217;s fashion week, I hung out in Paris with friends from L.A. who had come for the occasion.<\/p>\n<p>Everyone was dressed up in his or her own way to catch the eyes of the world&#8217;s most beautiful girls during this week of tender, sweet madness.<br \/>\nAnti-bobo and anti-frime, we walked around dressed like American rockers.<\/p>\n<p>The most &#8220;je-m&#8217;en-foutiste&#8221; of us was wearing a hat. A simple hat!<br \/>\nUnfortunately, none of us, except the initiated, had any idea of the power of this simple accessory.<\/p>\n<p>It was a magnet, a sexual object in its simplest form! It was a bit like a plunging neckline that refuses to reveal the rest, thus giving rise to a fantasy and arousing desire.<br \/>\nAs for the hat, it camouflages the gaze, and every woman wants to be looked at (narcissism obliges). After all, a woman prepares herself to be seen, and if we deprive these ladies of our gaze, it haunts them and they seek to capture our headlights in order to illuminate them!  <\/p>\n<p>How could a simple hat inhale an entire room in a matter of seconds? The girls I would have fought over were trying to catch the eye of the man in the hat.<br \/>\nAt the end of that evening I was forced to christen him &#8220;Mojo-Hat&#8221;. <\/p>\n<p>All this to say that if you&#8217;re looking for a famous &#8220;Mojo-Hat&#8221;, Ben Sherman makes some very eye-catching ones.<br \/>\nIt&#8217;s up to you to decide whether or not you want to be seen by your hidden partner.<\/p>\n<p>&#8220;A man has a face, a hat gives him a face&#8221; F.J.G.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB75052.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-medium wp-image-16597 lazyload\" title=\"MB7505\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB75052-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB75052-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB75052-150x150.jpg 150w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB75052-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB75052.jpg 2000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB7501052.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignleft size-medium wp-image-16598 lazyload\" title=\"MB750105\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB7501052-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB7501052-300x300.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB7501052-150x150.jpg 150w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB7501052-1024x1024.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/11\/MB7501052.jpg 2000w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/300;\" \/><\/a><\/p>\n<p>www.bensherman.com<br \/>\n48 Euros<\/p>\n","protected":false},"excerpt":{"rendered":"<p>During last year&#8217;s fashion week, I hung out in Paris with friends from L.A. who had come for the occasion. Everyone was dressed up in his or her own way&hellip;<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[54003,56075],"class_list":["post-2004960","post","type-post","status-publish","format-standard","hentry","category-thefashion","tag-frederic-joker-gourdin","tag-fredjoker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mojo Hat - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2010\/11\/12\/mojo-hat\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"fred\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/\"},\"author\":{\"name\":\"fred\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/dc788f3a39f2a3e5b8e5f5818c7376fe\"},\"headline\":\"Mojo Hat\",\"datePublished\":\"2010-11-12T15:33:03+00:00\",\"dateModified\":\"2026-03-10T11:36:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/\"},\"wordCount\":280,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2010\\\/11\\\/Shot-09-012-copy1-200x300.jpg\",\"keywords\":[\"Fr\u00e9d\u00e9ric Joker Gourdin\",\"fredjoker\"],\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/11\\\/12\\\/mojo-hat\\\/\",\"name\":\"Mojo Hat - 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