The umpire’s chair in front of the boutique gave a foretaste of Roland Garros, and as with Roland Garros, it was a busy day, so it was best not to arrive too late to be able to discover the boutique in good conditions and enjoy the cocktail. A few hipsters, such as Benjamin Belin of the Say Who website, sported bow ties.
\nThe 400 m\u00b2 space was quickly packed. The crowd is soon as tight as a Nadal-Federrer final. At the Photocall, there’s a parade of celebrities, and a big scramble when a new celebrity arrives. Harry Roselmack, Camellia Jordana, Fabrice Santoro and comedian Patrick Timsit were all there. Nagui, blinded by the crackling of the photographers, laughs: “In the days of film, there was more time between flashes”. Journalist Anne-Sophie Lapix and Tony Gomez, the king of Parisian nights, honored the invitation. Footballer J\u00e9r\u00f4me Alonzo also joined in, wearing a little checkered shirt from the brand.
\nTechnikart society columnist Franck Knight, an old hand at Parisian nightlife, quickly deserted the premises. Director Philipe Harel, in a Houellebecquian pose, contemplates the guests hurrying to access the second floor, where the brand’s entire range can be found, much to the delight of enthusiasts.
\nTo catch a breath of fresh air, a few guests found a way to escape to the small Lacoste Live area on the first floor. A preppy 50-something says in a breath of annoyance, “and to think that tomorrow, there won’t be anyone in the boutique”. Happening of the evening: a tennis match taking place on the front of the building, with players hanging from ropes. We end up leaving the crocodile brand’s new flagship with a white polo shirt as a gift.
\nGame, Set and Match…
\n<\/p>\n
Julien Tissot<\/p>\n","protected":false},"excerpt":{"rendered":"
The umpire’s chair in front of the boutique gave a foretaste of Roland Garros, and as with Roland Garros, it was a busy day, so it was best not to…<\/p>\n","protected":false},"author":65,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,52709],"tags":[57079,52721],"class_list":["post-2004807","post","type-post","status-publish","format-standard","hentry","category-culture-en","category-thefashion","tag-champs-elysees","tag-lacoste"],"yoast_head":"\n