{"id":2004781,"date":"2011-04-28T10:25:34","date_gmt":"2011-04-28T08:25:34","guid":{"rendered":"https:\/\/www.luxsure.fr\/2011\/04\/28\/jessica-alba-new-face-of-piagets-possession-collection\/"},"modified":"2026-04-15T11:52:54","modified_gmt":"2026-04-15T09:52:54","slug":"jessica-alba-new-face-of-piagets-possession-collection","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2011\/04\/28\/jessica-alba-new-face-of-piagets-possession-collection\/","title":{"rendered":"JESSICA ALBA, NEW FACE OF PIAGET&#8217;S POSSESSION COLLECTION"},"content":{"rendered":"<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture11.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture11.jpg\" alt=\"\" title=\"Capture\" width=\"349\" height=\"350\" class=\"aligncenter size-full wp-image-22023\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture11.jpg 349w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture11-150x150.jpg 150w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture11-300x300.jpg 300w\" sizes=\"(max-width: 349px) 100vw, 349px\" \/><\/a><br \/>\nBuilding on the success of its past collaborations, Swiss jeweler Piaget has chosen Jessica Alba, one of Hollywood&#8217;s most beautiful stars, to be the ambassador of its Possession jewelry collection.<br \/>\nFamous for her starring roles in Fantastic Four, Sin City, Valentine&#8217;s Day, The Killer Inside Me, My Father-in-Law and Me, as well as the cult series Dark Angel and the soon-to-be-released Spy Kids 4: All the Time on the World, Jessica Alba has captivated audiences with her natural beauty and undeniable charm. Her remarkable performances have earned her numerous awards &#8211; including a Golden Globe nomination &#8211; and the favor of the world&#8217;s most prestigious fashion magazines, for which she regularly graces the cover. An accomplished mother and wife, Jessica is also a kind-hearted woman who supports a number of charities, including Baby2Baby and Safer Chemicals Healthy Families.<br \/>\nTo present the new two-tone Possession collection, Piaget called on the talent of one of the world&#8217;s greatest photographers, Frenchman Patrick Demarchelier. Renowned for his glamorous fashion photos and remarkable portraits, he was the obvious choice for this campaign.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture31.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture31.jpg\" alt=\"\" title=\"Capture3\" width=\"392\" height=\"525\" class=\"aligncenter size-full wp-image-22024\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture31.jpg 392w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture31-224x300.jpg 224w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/><\/a><\/p>\n<p>For the styling concept, Piaget enlisted the services of rising design star Brad Goreski, who was joined for the occasion by make-up artist Lauren Andersen and hairstylist Renato Campora. This team created a set of six distinct looks&#8230; Six magnificent images, each revealing a new facet of Jessica. Piaget&#8217;s Possession jewelry collection sublimates every style: worn over a simple sweater, it&#8217;s chic and casual, but it can just as easily be sexy, distinguished and sophisticated over a leather jacket or evening gown. The layering of the pieces and the mix of white and rose gold add a touch of freshness and modernity,<br \/>\ntypical of the Possession collection.    <\/p>\n<p>With this black-and-white portrait of Jessica Alba, jeweler Piaget presents undoubtedly the most glamorous image of the star, who wears a white gold and diamond cuff, as well as sublime earrings and a ring from the Possession collection, all in pav\u00e9.<br \/>\n<a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture24.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture24.jpg\" alt=\"\" title=\"Capture2\" width=\"363\" height=\"470\" class=\"aligncenter size-full wp-image-22025\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture24.jpg 363w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/Capture24-231x300.jpg 231w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/a><\/p>\n<p>Piaget 2011, all rights reserved<br \/>\nPhoto credits: Patrick Demarchelier<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Building on the success of its past collaborations, Swiss jeweler Piaget has chosen Jessica Alba, one of Hollywood&#8217;s most beautiful stars, to be the ambassador of its Possession jewelry collection.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30122],"tags":[57207,54207,57204,56742,53647,57205,57206,57200,57199,57203,57202],"class_list":["post-2004781","post","type-post","status-publish","format-standard","hentry","category-thefashion","category-watches-and-jewelry","tag-brad-goreski","tag-jessica-alba","tag-my-father-in-law-and-me","tag-patrick-demarchelier","tag-piaget","tag-possession","tag-renato-campora","tag-sin-city","tag-the-fantastic-four","tag-the-killer-inside-me","tag-valentines-day"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2004781","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2004781"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/2004781\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2004781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=2004781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=2004781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}