{"id":2004717,"date":"2011-04-06T18:39:01","date_gmt":"2011-04-06T16:39:01","guid":{"rendered":"https:\/\/www.luxsure.fr\/2011\/04\/06\/burberry-celebrates-british-culture-in-china\/"},"modified":"2026-04-15T11:39:58","modified_gmt":"2026-04-15T09:39:58","slug":"burberry-celebrates-british-culture-in-china","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2011\/04\/06\/burberry-celebrates-british-culture-in-china\/","title":{"rendered":"BURBERRY CELEBRATES BRITISH CULTURE IN CHINA"},"content":{"rendered":"<p><strong>BURBERRY CELEBRATES CHINA &#8211; WORLDWIDE BROADCAST OF BRITISH MUSIC, TECHNOLOGY AND FASHION LIVE FROM BEIJING<\/strong><\/p>\n<p><strong> <\/strong><\/p>\n<p>&#8220;I love the creativity, vitality and history of China, so dynamic and bursting with energy. It&#8217;s a privilege to represent Great Britain in this beautiful city of Beijing and to connect all our international communities to celebrate all that Burberry stands for today in terms of music, heritage and innovation. <\/p>\n<p><strong>Christopher Bailey, Burberry Artistic Director<\/strong><\/p>\n<p>Christopher Bailey will host the brand&#8217;s most innovative event to date, celebrating Burberry, British spirit, music and technology in China.<\/p>\n<div id=\"attachment_21136\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/christopher-bailey-and-keane.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" aria-describedby=\"caption-attachment-21136\" class=\"size-medium wp-image-21136 lazyload\" title=\"christopher bailey and keane\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/christopher-bailey-and-keane-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/christopher-bailey-and-keane-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/christopher-bailey-and-keane-1024x768.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/christopher-bailey-and-keane.jpg 1600w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><p id=\"caption-attachment-21136\" class=\"wp-caption-text\">Christopher Bailey and Keane<\/p><\/div>\n<p>This event will be the ultimate showcase for the brand, capturing every facet of it, from emotion to weather. The Beijing Television Center, which broadcasts to 90 million viewers every day, will host the event on a 2,000 m\u00b2 stage. <\/p>\n<p>Burberry will be the first luxury brand to use revolutionary virtual image technology, combining real mannequins with animated sequences and larger-than-life holograms to offer a complete acoustic, visual and sensory immersion experience linking the physical to the digital.<\/p>\n<p>The April 13 event will be streamed live on Burberry.com and other partner sites, and will be broadcast live in all 50 Retail Theatres in Burberry stores worldwide.<\/p>\n<p>For the first time in China, the high-profile British band Keane will take to the stage at the event to celebrate Burberry&#8217;s long-standing relationship with British music.<\/p>\n<p><iframe title=\"YouTube video player\" width=\"640\" height=\"390\" data-src=\"http:\/\/www.youtube.com\/embed\/6lVeIVBpAkU\" frameborder=\"0\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>&#8220;It&#8217;s been a few years since I met Christopher Bailey. He&#8217;s a big fan of Keane and I&#8217;m a big fan of what he does for Burberry, so we hit it off very quickly. Christopher suggested we team up to create an incredible event combining music, new technology and fashion in one of the world&#8217;s most exciting and dynamic cities, Beijing. This will be our first trip to China, and we hope to put on a show that will surprise and greatly please the people of this fascinating and awesome country.&#8221;<\/p>\n<p><strong>Tom Chaplin, Keane singer<\/strong><\/p>\n<p>This celebration marks the recent opening of the brand&#8217;s most high-tech flagship store at Sparkle Roll Plaza in Beijing, a 1,161 m\u00b2 boutique designed by Christopher Bailey.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-1.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-medium wp-image-21137 lazyload\" title=\"burberry flagship store sparkle roll, beijing-1\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-1-300x190.jpg\" alt=\"\" width=\"300\" height=\"190\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-1-300x190.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-1-1024x651.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-1.jpg 1500w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/190;\" \/><\/a><\/p>\n<p>The new store is equipped with a giant 9&#215;5 m outdoor LED flat-screen video wall, which showcases the brand&#8217;s multimedia content and broadcasts events at night.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-medium wp-image-21138 lazyload\" title=\"burberry flagship store sparkle roll, beijing\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-300x169.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing-1024x577.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2011\/04\/burberry-flagship-store-sparkle-roll-beijing.jpg 1500w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/169;\" \/><\/a><\/p>\n<p>Burberry currently has 57 stores in China and plans to double this number over the next few years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BURBERRY CELEBRATES CHINA &#8211; WORLDWIDE BROADCAST OF BRITISH MUSIC, TECHNOLOGY AND FASHION LIVE FROM BEIJING &#8220;I love the creativity, vitality and history of China, so dynamic and bursting with energy.&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094,30090,52709],"tags":[30429,53082,57044],"class_list":["post-2004717","post","type-post","status-publish","format-standard","hentry","category-culture-en","category-luxsure-international-en","category-thefashion","tag-burberry-en","tag-christopher-bailey","tag-keane"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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