{"id":2004488,"date":"2010-08-12T09:59:34","date_gmt":"2010-08-12T07:59:34","guid":{"rendered":"https:\/\/www.luxsure.fr\/2010\/08\/12\/new-boutiques-at-rykiel\/"},"modified":"2026-04-15T10:10:52","modified_gmt":"2026-04-15T08:10:52","slug":"new-boutiques-at-rykiel","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2010\/08\/12\/new-boutiques-at-rykiel\/","title":{"rendered":"New boutiques at Rykiel"},"content":{"rendered":"<p><strong>What better way to showcase the latest collection than with a new look in the boutique?<\/strong><\/p>\n<p><em> <\/em><\/p>\n<p>There&#8217;s so much new in the Rykiel universe! The famous brand with the striped sweater is offering us two fresh new boutique spaces, so we can shop with complete peace of mind. <\/p>\n<p><strong> <\/strong><\/p>\n<p>Since July 15, 2010, Sonia Rykiel has been offering us a renewed e-shop open to Europe.<\/p>\n<p>The brand is now offering us a new way to shop, all in black and different shades of grey. The www.soniarykielshoponline.com website has been given a new graphic interface, making shopping a breeze. <\/p>\n<p>In addition to the classic article-by-item shopping, we now offer look-by-look shopping in 18 accessorized silhouettes. Simply slide the cursor over one of the looks, and with one click you&#8217;ll have all the information you need on the products you want, as well as front and back photos and zoomed-in details. <\/p>\n<p>What&#8217;s more, from September 1, in the middle of the back-to-school period, we&#8217;ll be able to do our shopping for our little ones.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-12923 alignnone lazyload\" title=\"Image 4\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-4.png\" alt=\"\" width=\"505\" height=\"276\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-4.png 1403w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-4-300x163.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-4-1024x559.png 1024w\" data-sizes=\"(max-width: 505px) 100vw, 505px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 505px; --smush-placeholder-aspect-ratio: 505\/276;\" \/><\/p>\n<p>On the boutique side, Sonia by Sonia Rykiel, a more affordable ready-to-wear line, has found its new home at 6, rue de Grenelle, in the heart of Saint-Germain-des-Pr\u00e9s, the designer&#8217;s favorite district.<\/p>\n<p>A new concept for a new boutique. White walls with yellow and gold accents. The space is airy, and from now on, you can stroll around and discover the collection in a boutique with a pop, acidulous atmosphere.  <\/p>\n<p>The opening of this boutique is also an opportunity to present the brand&#8217;s new line of accessories and shoes, in addition to ready-to-wear.<\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-3.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-full wp-image-12926 lazyload\" title=\"Image 3\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-3.png\" alt=\"\" width=\"387\" height=\"230\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-3.png 484w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/08\/Image-3-300x177.png 300w\" data-sizes=\"(max-width: 387px) 100vw, 387px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 387px; --smush-placeholder-aspect-ratio: 387\/230;\" \/><\/a><\/p>\n<p>Graphic design or glamorous, colorful elegance. We love the sober, unadorned ambience of Rykiel&#8217;s shopping worlds. Here are two surfaces where you can indulge yourself with complete peace of mind.  <\/p>\n<p><em>St\u00e9phanie Mac\u00e9<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What better way to showcase the latest collection than with a new look in the boutique? There&#8217;s so much new in the Rykiel universe! The famous brand with the striped&hellip;<\/p>\n","protected":false},"author":49,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[],"class_list":["post-2004488","post","type-post","status-publish","format-standard","hentry","category-thefashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New boutiques at Rykiel - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2010\/08\/12\/du-neuf-en-boutiques-chez-rykiel\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"stephanie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/08\\\/12\\\/du-neuf-en-boutiques-chez-rykiel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/08\\\/12\\\/du-neuf-en-boutiques-chez-rykiel\\\/\"},\"author\":{\"name\":\"stephanie\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/759cb0ca89416598fbf31e973b49e620\"},\"headline\":\"New boutiques at Rykiel\",\"datePublished\":\"2010-08-12T07:59:34+00:00\",\"dateModified\":\"2026-04-15T08:10:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/08\\\/12\\\/du-neuf-en-boutiques-chez-rykiel\\\/\"},\"wordCount\":306,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/08\\\/12\\\/du-neuf-en-boutiques-chez-rykiel\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2010\\\/08\\\/Image-4.png\",\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/08\\\/12\\\/du-neuf-en-boutiques-chez-rykiel\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/08\\\/12\\\/du-neuf-en-boutiques-chez-rykiel\\\/\",\"name\":\"New boutiques at Rykiel - 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