The silver lining shines on: Andromeda presents Hydroargentum <\/p>\n
Murano (Venice), Italy\/June 2010 – Andromeda presents Hydroargentum, a new collection capturing the
\nessence of the classical Venice style’s structure and synthesizing its shapes, in a vibrant and inspired
\ngesture: an esthetic intuition, converting geometry into imagination and turning shape into a glowing idea. <\/p>\n
The alchemic suggestion of the collection is more present than ever: Hydroargentum is in fact the name
\ngiven by the ancient alchemists to mercury, the liquid metal, whose symbolic meaning is to be searched in
\nits property to adjust to the receptacle that contains it and therefore in fast forward thinking. By the
\nalternating of fluidity and proportion, Hydroargentum’s shapes expand in space flowing through intellect
\nreflecting the thought of those who contemplates it. <\/p>\n
From the water, to the sky <\/p>\n
The strong iconic connotation of Hydroargentum triggered the iconography inspired by the collection:
\nAndromeda has in fact produced a photo shoot about Hydroargentum, portraying it in a lyrical and coral
\ncontext, while it was suspended against the sky and drowned in the water. The evocative images are today
\ncollected in an exclusive, limited-edition, 170-page photographic book: the Hydroargentum’s collection
\ncatalog. <\/p>\n
The collection launch <\/p>\n
Born in 2009, designed by Leonardo De Carlo and initially suggested in 3 colors – silver, blue, bronze –
\nHydroargentum’s dimensions vary from 15 to 96 lights and, just like every Andromeda collection, it can be
\nredesigned and customized according to the architectural parameters of the space it will be collocated into.
\nThe collection launch will take place simultaneously through Andromeda’s representatives in Venice, Miami,
\nLondon, Dubai, New Delhi, Moscow, El Cairo. <\/p>\n
Andromeda <\/p>\n
Andromeda is one of the world’s leading brands in luxury custom, hand-made glass lighting design.
\nSet up in Murano in 1972, Andromeda brings a sense of modernity through its original interpretation of
\naesthetic concepts. Since the 90’s, President Gianluca Vecchi starts a series of collaborations involving
\ncustom projects with some of the most influential and recognizable names in architecture design. In 2005,
\nVecchi sets a new and unprecedented standard in the Italian industry and offers Andromeda’s creative
\ndirection to Artist Michela Vianello. On October 2nd of 2008, the Eurispes research center placed Andromeda
\namong Italy’s 100 most innovative companies, including it in the 3rd report on Italian Excellence.
\nDavid Chipperfield, Pierre Yves Rochon, Imaad Rahmouni, Tobia Scarpa, Norman Foster and the artist Julian
\nSchnabel are just a few of the names Andromeda worked with over the years. (www.andromedamurano.it)
\n(Photos: Cristiano Corte)
\n<\/p>\n","protected":false},"excerpt":{"rendered":"
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