{"id":2004307,"date":"2011-02-09T15:07:51","date_gmt":"2011-02-09T14:07:51","guid":{"rendered":"https:\/\/www.luxsure.fr\/2011\/02\/09\/pataugas-returns-to-its-roots\/"},"modified":"2026-04-15T10:50:41","modified_gmt":"2026-04-15T08:50:41","slug":"pataugas-returns-to-its-roots","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2011\/02\/09\/pataugas-returns-to-its-roots\/","title":{"rendered":"Pataugas returns to its roots"},"content":{"rendered":"

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BACK TO THE SOURCES and the desire to live in Pataugas…<\/p>\n

Take them with you wherever you go, at work, in concert, on a trip… let them be part of you, part of your memory, part of your projects, and let them live your life… right here, right now. Here and now, there and later… <\/p>\n

ON THE ROAD AGAIN… <\/p>\n

Fetish shoes, they know us… Faithful friends, they retrace the thread of our lives and take us back to our memories, reminding us of those moments in life, all unique, engraved forever on the fabric of our shoes. They’re part of us, part of our roots, they convey our values, and tell the story of our lives. The older they get, the more we love them.
\nUnique for her and for him, a beautiful and unforgettable encounter. <\/p>\n

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By getting back to its roots and its roots universe, Pataugas is getting closer to the Facebook generation: you’ve got to move fast, but you’ve also got to leave a trace, tell your life story, share it with your buddies, and the others… those you’ve appreciated and who you’ll be happy to meet again, one day, or another…<\/p>\n

What better way to keep up with the times than with a pair of Pataugas? Each day leaves its mark, a signature, a color, a brand… indelible. With this new base line: Print Your Life, Pataugas lets its customers take control, imprint their style… These Pataugas are collectors’ items, and everyone customizes them, in their own way, as their adventures unfold… <\/p>\n

Pataugas has gone digital to create a stronger bond with its afficionados. Today, a Facebook page is animated by community managers: French, Spanish, English, American…
\nVideos are created by the brand and posted on You Tube, to unveil its younger, more glamorous and rockier universe. It’s all about exploring new territories and keeping up with an era that lives at a hundred miles an hour, constantly on the move… <\/p>\n

Print your Life, a landmark, a story, your story…<\/p>\n

Luxsure took a behind-the-scenes look at the campaign and shares its best moments with you.
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