{"id":1995893,"date":"2009-08-17T12:29:59","date_gmt":"2009-08-17T10:29:59","guid":{"rendered":"https:\/\/www.luxsure.fr\/2009\/08\/17\/the-new-british-brand-idol-signs-at-new-look\/"},"modified":"2026-04-15T16:20:12","modified_gmt":"2026-04-15T14:20:12","slug":"the-new-british-brand-idol-signs-at-new-look","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2009\/08\/17\/the-new-british-brand-idol-signs-at-new-look\/","title":{"rendered":"the new British brand, Idol, signs at New Look"},"content":{"rendered":"<div id=\"attachment_1352\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/90plan.ovh.net\/~luxsure\/wp-content\/uploads\/2009\/08\/Image-1.png\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" aria-describedby=\"caption-attachment-1352\" class=\"size-medium wp-image-1352 lazyload\" title=\"Image 1\" data-src=\"http:\/\/90plan.ovh.net\/~luxsure\/wp-content\/uploads\/2009\/08\/Image-1-300x158.png\" alt=\"Collection Idol\" width=\"300\" height=\"158\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2009\/08\/Image-1-300x158.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2009\/08\/Image-1.png 687w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/158;\" \/><\/a><p id=\"caption-attachment-1352\" class=\"wp-caption-text\">Collection Idol<\/p><\/div>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 20.0px; font: 18.0px Georgia; color: #333333;\"><strong>A name to remember: a new brand named <\/strong><strong><span style=\"font-weight: normal;\">Idol<\/span> is coming to the fashion market in a big way by signing with<\/strong><strong> <\/strong><strong>New Look. A brand with a resolutely rock and glam look, it has made a golden entrance into the world of ready-to-wear.<br \/>\n<\/strong>\n<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 20.0px; font: 18.0px Georgia; color: #333333;\">32 accessories and clothes make up the first collection. Slim jeans, sequined jacket, open boots, flahsy dress&#8230; Pieces that do not go unnoticed, directly inspired by the popular Shoreditch neighborhood in East London.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 16.0px; font: 18.0px Georgia; color: #333333;\">To be noted, the prices: very small for a brand described as &#8220;high-end&#8221;. From 18\u20ac for a studded belt to 90\u20ac for a jacket, this new label takes the bet of offering mini prices to make itself known. It remains to be seen whether its success will allow it to open its own store and to practice its price range, certainly higher then.<\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 16.0px; font: 18.0px Georgia; color: #333333; min-height: 21.0px;\">\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 15.0px; font: 18.0px Georgia;\"><strong>The first collection will be <\/strong><strong>available at the Les Halles store in Paris<\/strong><strong>as well as on the website of <\/strong><a href=\"http:\/\/www.newlook.co.uk\/\"><br \/>\n  <span style=\"color: #e378cc;\"><br \/>\n    <strong>New Look<\/strong><br \/>\n  <\/span><br \/>\n<\/a><strong> , <\/strong><strong>from September 20th. <\/strong> <\/p>\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 15.0px; font: 13.0px Arial; min-height: 15.0px;\">\n<p style=\"margin: 0.0px 0.0px 0.0px 0.0px; text-align: justify; line-height: 15.0px; font: 18.0px Georgia;\"><strong>To be discovered.<\/strong><\/p>\n<div style=\"text-align: justify;\"><span style=\"color: #333333; line-height: normal;\">Chlo\u00e9 de Trogoff<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A name to remember: a new brand named Idol is coming to the fashion market in a big way by signing with New Look. A brand with a resolutely rock&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[],"class_list":["post-1995893","post","type-post","status-publish","format-standard","hentry","category-thefashion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>the new British brand, Idol, signs at New Look - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2009\/08\/17\/la-nouvelle-marque-british-idol-signe-chez-new-look\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2009\\\/08\\\/17\\\/la-nouvelle-marque-british-idol-signe-chez-new-look\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2009\\\/08\\\/17\\\/la-nouvelle-marque-british-idol-signe-chez-new-look\\\/\"},\"author\":{\"name\":\"pascal iakovou\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/e3e28d08083f4cbc258957c924e39423\"},\"headline\":\"the new British brand, Idol, signs at New Look\",\"datePublished\":\"2009-08-17T10:29:59+00:00\",\"dateModified\":\"2026-04-15T14:20:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2009\\\/08\\\/17\\\/la-nouvelle-marque-british-idol-signe-chez-new-look\\\/\"},\"wordCount\":187,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2009\\\/08\\\/17\\\/la-nouvelle-marque-british-idol-signe-chez-new-look\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/90plan.ovh.net\\\/~luxsure\\\/wp-content\\\/uploads\\\/2009\\\/08\\\/Image-1-300x158.png\",\"articleSection\":[\"The Fashion\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2009\\\/08\\\/17\\\/la-nouvelle-marque-british-idol-signe-chez-new-look\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2009\\\/08\\\/17\\\/la-nouvelle-marque-british-idol-signe-chez-new-look\\\/\",\"name\":\"the new British brand, Idol, signs at New Look - 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