{"id":1995743,"date":"2023-09-03T12:32:00","date_gmt":"2023-09-03T10:32:00","guid":{"rendered":"https:\/\/www.luxsure.fr\/2023\/09\/03\/pwp-agence-presents-synergie-revolution-in-the-world-of-wines-and-spirits\/"},"modified":"2026-02-13T10:48:51","modified_gmt":"2026-02-13T09:48:51","slug":"pwp-agence-presents-synergie-revolution-in-the-world-of-wines-and-spirits","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-presents-synergie-revolution-in-the-world-of-wines-and-spirits\/","title":{"rendered":"PWP Agence Presents &#8220;SYNERGIE&#8221;: Revolution in the World of Wines and Spirits"},"content":{"rendered":"<p>PWP Agence announces the creation of &#8220;SYNERGIE&#8221;, the first wine and spirits brand enhancer agency. With an ambition to revolutionize the market, &#8220;SYNERGIE&#8221; seeks to connect wine and spirits brands with renowned Houses from various economic sectors. All this will take place during exclusive and festive moments. Let&#8217;s take a look at the genesis of this major innovation.   <\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-1995743 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-synergie-revolution-vins-spiritueux\/arcurial-x-hendricks\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/ARCURIAL-x-HENDRICKS.jpg 864w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-synergie-revolution-vins-spiritueux\/bash-x-cointreau\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-768x1152.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-1024x1536.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-1365x2048.jpg 1365w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-1920x2880.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-1170x1755.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-585x878.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/BASH-x-Cointreau-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-synergie-revolution-vins-spiritueux\/chloe-x-cointreau\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-1229x1536.jpg 1229w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-1638x2048.jpg 1638w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-1920x2400.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-1170x1463.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/CHLOE-x-COINTREAU-scaled.jpg 2048w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-synergie-revolution-vins-spiritueux\/christies-x-italicus\/'><img decoding=\"async\" width=\"819\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-819x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-819x1024.jpg 819w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-240x300.jpg 240w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-768x960.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-600x750.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-1229x1536.jpg 1229w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-1638x2048.jpg 1638w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-1920x2400.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-1170x1463.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-585x731.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Christies-x-Italicus-scaled.jpg 2048w\" data-sizes=\"(max-width: 819px) 100vw, 819px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 819px; --smush-placeholder-aspect-ratio: 819\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-synergie-revolution-vins-spiritueux\/e-perrotin-x-the-balvenie\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-768x1152.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-1024x1536.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-1365x2048.jpg 1365w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-1920x2880.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-1170x1755.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-585x878.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/E.-Perrotin-x-The-Balvenie-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-synergie-revolution-vins-spiritueux\/synergie-par-pwp-agence-franck-penard-et-stephane-dago\/'><img decoding=\"async\" width=\"683\" height=\"1024\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-683x1024.jpg\" class=\"attachment-large size-large lazyload\" alt=\"\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-768x1152.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-600x900.jpg 600w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-1024x1536.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-1365x2048.jpg 1365w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-1920x2880.jpg 1920w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-1170x1755.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-585x878.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2023\/03\/Synergie-par-PWP-Agence-Franck-Penard-et-Stephane-Dago-scaled.jpg 1707w\" data-sizes=\"(max-width: 683px) 100vw, 683px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 683px; --smush-placeholder-aspect-ratio: 683\/1024;\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<p><strong>La cellule &#8221; SYNERGIE &#8221; par PWP Agence : Genesis<\/strong><\/p>\n<p>The man behind this innovative project is Franck Penard, founder of PWP Agence. With 20 years&#8217; experience in the alcohol industry, he has dedicated himself to product innovation and originality. Teaming up with St\u00e9phane Dago, a versatile ambassador and communications strategist, these two visionaries have created &#8220;SYNERGIE&#8221;.  <\/p>\n<p><strong>How &#8220;SYNERGIE&#8221; works<\/strong><\/p>\n<p>Forerunner and innovator, the &#8220;SYNERGIE&#8221; unit reveals all the facets of a brand. Its objective is to detect the perfect communication opportunity, and associate it with a great name in Fashion, Art, Watchmaking, Music, etc. <\/p>\n<p>The &#8220;SYNERGIE&#8221; methodology is divided into four stages:<\/p>\n<ol>\n<li><strong>Diagnosis:<\/strong> Bringing the spirits brand closer to a 100% affinity sector. Make it attractive to the public. <\/li>\n<li><strong>Inspiring the Event and Creating the Connection:<\/strong> making meaningful connections.<\/li>\n<li><strong>Revealing the &#8220;That Money Can&#8217;t Buy&#8221; Experience:<\/strong> offering a priceless experience.<\/li>\n<li><strong>Reporting and ROI analysis:<\/strong> Using specific tools to measure success.<\/li>\n<\/ol>\n<p><strong>Prestigious collaborations<\/strong><\/p>\n<p>&#8220;SYNERGIE&#8221; has already established successful collaborations with companies such as ba&amp;sh, Chlo\u00e9, Casablanca, Artcurial, Christie&#8217;s and others. The choice of partners is based on the specific codes of each sector, guaranteeing irreproachable professionalism. <\/p>\n<p>With its &#8220;SYNERGIE&#8221; unit, PWP Agence is poised to become a major growth gas pedal for wine and spirits brands. This innovative project opens up new ways of connecting brands with diverse industries, creating a powerful impact in the world of luxury and exclusivity. <\/p>\n<p><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\"> <\/span><a style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" href=\"http:\/\/www.pwpagence.fr\/\" target=\"_new\" rel=\"noopener\">www.pwpagence.fr<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PWP Agence announces the creation of &#8220;SYNERGIE&#8221;, the first wine and spirits brand enhancer agency. With an ambition to revolutionize the market, &#8220;SYNERGIE&#8221; seeks to connect wine and spirits brands&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709,30493],"tags":[30051,53613,53618,30170,53616,53620,53619],"class_list":["post-1995743","post","type-post","status-publish","format-standard","hentry","category-thefashion","category-wines-and-spirits","tag-art-en","tag-collaboration","tag-innovation","tag-mode-en","tag-music","tag-watchmaking","tag-wines-and-spirits"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PWP Agence launches &quot;SYNERGIE&quot;, the 1st wine and spirits brand enhancer agency!<\/title>\n<meta name=\"description\" content=\"The &quot;SYNERGIE&quot; unit by PWP Agence offers tailor-made solutions to connect wine and spirits brands with renowned Houses, creating exclusive, high value-added events.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/en\/2023\/09\/03\/pwp-agence-presents-synergie-revolution-in-the-world-of-wines-and-spirits\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pascal iakovou\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" 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