Swiss watchmaker Swatch has chosen the historic setting of the Convento do Beato in Lisbon, Portugal, to unveil its new international project: the Swatch Art Journey Collection.<\/p>\n
This collection, which is the fruit of collaboration with renowned cultural institutions such as the MoMA (Museum of Modern Art), the Magritte Museum, the Louvre Abu Dhabi and the Gallerie Degli Uffizi, combines art and watchmaking in an original and seductive way.<\/p>\n
Presented to press, celebrities, influencers and friends of the brand from around the world, the collection was unveiled by Swatch CEO Alain Villard and Carlo Giordanetti, CEO of Swatch Art Peace Hotel. Four of the five capsule collections were presented in the presence of the collaborative partners. <\/p>\n
The collection includes seven watches, the first of which are already available<\/p>\n
This new Swatch collection reflects the brand’s commitment to promoting art in all its forms. Collaborating with such respected art institutions underlines the importance Swatch places on art in the design of its watches. <\/p>\n
For Swatch, every watch is an art object in itself, a space where artists can freely express their creativity. As such, each piece in this collection is a true masterpiece, transporting the wearer on a journey through art and time. <\/p>\n
Swatch invites us to embrace our love of art and wear these masterpieces on our wrists. This collection is a unique opportunity for art and fashion lovers to wear a piece of art history on their wrist, and share their passion with the world. <\/p>\n
There are still many mysteries to be revealed about this collection, and the world of art and fashion is eagerly awaiting the announcement of the three watches to be launched in May. For now, Swatch leaves us with a tantalizing glimpse of its new collection, inviting us to embrace our love of art and watchmaking. <\/p>\n
The Swatch Art Journey collection demonstrates once again that watchmaking and art can coexist harmoniously. Each piece is a declaration of love to art, a celebration of creativity and imagination. While we await the launch of the three remaining watches, we can already begin to appreciate the first four timepieces in this unique and exciting collection. <\/p>\n
Stay tuned for more information on this captivating Swatch collection, and get ready to start your own journey through art.<\/p>\n\n\t\t