{"id":1995558,"date":"2009-09-27T14:23:15","date_gmt":"2009-09-27T12:23:15","guid":{"rendered":"https:\/\/www.luxsure.fr\/2009\/09\/27\/blacksocks\/"},"modified":"2026-04-15T16:20:58","modified_gmt":"2026-04-15T14:20:58","slug":"blacksocks","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2009\/09\/27\/blacksocks\/","title":{"rendered":"Blacksocks"},"content":{"rendered":"<p>The original idea of eliminating the chore of buying black men&#8217;s socks hit the mark!<br \/>\nLaunched in 1999 by Samy Liechti, the Swiss e-commerce company Blacksocks (via its website www.blacksocks.com) offers its subscribers the possibility of sending packages of three pairs of socks several times a year. In fact, 60% of its customers in 2001 are still loyal today.<\/p>\n<p>Having resisted the bursting of the Internet bubble in 2000 thanks to its refusal to turn to investors and venture capitalists, the firm of six employees has expanded progressively: its turnover reached one million euros in 2001, increased by 55% in 2005, and then by 20% per year thereafter.<\/p>\n<p>Distributed in 75 countries, the brand, which is celebrating its 10th anniversary this year, sent out its millionth pair last year!<br \/>\n<img decoding=\"async\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2009\/09\/blacksocks-300x264.png\" alt=\"blacksocks\" title=\"blacksocks\" width=\"300\" height=\"264\" class=\"aligncenter size-medium wp-image-1879\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2009\/09\/blacksocks-300x264.png 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2009\/09\/blacksocks.png 454w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Audrey Maillard<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The original idea of eliminating the chore of buying black men&#8217;s socks hit the mark! Launched in 1999 by Samy Liechti, the Swiss e-commerce company Blacksocks (via its website www.blacksocks.com)&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[52709],"tags":[],"class_list":["post-1995558","post","type-post","status-publish","format-standard","hentry","category-thefashion"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/1995558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=1995558"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/posts\/1995558\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=1995558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/categories?post=1995558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/tags?post=1995558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}