{"id":1995523,"date":"2010-07-01T14:39:18","date_gmt":"2010-07-01T12:39:18","guid":{"rendered":"https:\/\/www.luxsure.fr\/2010\/07\/01\/opening-of-the-mini-brand-store\/"},"modified":"2026-04-15T10:03:55","modified_gmt":"2026-04-15T08:03:55","slug":"opening-of-the-mini-brand-store","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/en\/2010\/07\/01\/opening-of-the-mini-brand-store\/","title":{"rendered":"Opening of the MINI Brand Store"},"content":{"rendered":"<p>The MINI Paris Brand Store was inaugurated yesterday evening at 93 boulevard Raspail in the 6th arrondissement of the capital. With a surface area of 840 m2, the new MINI showroom allows visitors to discover the different models of the brand, and in particular the new MINI Countryman.<\/p>\n<p>The MINI Brand Store also features a Lifestyle Corner dedicated to the MINI clothing and accessories lines, which include bags, including the sneaker collection in collaboration with the famous Japanese brand Onituska Tiger.<\/p>\n<p>The Brand Store also offers fun activities; for example, the public can create and configure their ideal MINI on LCD screens at their disposal. The Brand Store aims to make the visitor enter a unique and interactive place, which is why the walls are entirely covered with backlit visuals, and LCD screens are suspended from the ceiling, giving this showroom a futuristic atmosphere.<\/p>\n<p>To celebrate the inauguration of this place entirely dedicated to the British brand, a festive evening was organized in the company of Emmanuel Bret, Director of MINI France, who took the opportunity to explain that &#8220;<em>The Brand Store will be the French, even European, showcase of Mini&#8221; <\/em>. Last night, cocktails and appetizers were on the agenda, and the atmosphere was provided by artists such as Birdy Nam Nam, DJ Rork and Lady Bird to name a few.<\/p>\n<p>In short, an evening full of glitter, a sign of promise for the future of MINI, the beautiful city car&#8230;<\/p>\n<p><span style=\"color: #ffffff\">.<\/span><\/p>\n<p><span style=\"color: #ffffff\">.<\/span><\/p>\n<p><strong><em>Some pictures of the MINI party&#8230;<\/em><\/strong><\/p>\n<p><strong><em><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/mini-brand-Store.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-11257 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/mini-brand-Store-300x132.jpg\" alt=\"\" width=\"300\" height=\"132\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/mini-brand-Store-300x132.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/mini-brand-Store.jpg 436w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/132;\" \/><\/a><br \/>\n<\/em><\/strong><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110069.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-11253 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110069-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110069-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110069-1024x768.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110069.jpg 1280w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110070.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-11254 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110070-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110070-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110070-1024x768.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110070.jpg 1280w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110075.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-11255 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110075-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110075-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110075-1024x768.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110075.jpg 1280w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110066.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"alignnone size-medium wp-image-11256 lazyload\" data-src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110066-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" data-srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110066-300x225.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110066-1024x768.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2010\/07\/P1110066.jpg 1280w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/225;\" \/><\/a><\/p>\n<p>Marie Jablonski<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The MINI Paris Brand Store was inaugurated yesterday evening at 93 boulevard Raspail in the 6th arrondissement of the capital. With a surface area of 840 m2, the new MINI&hellip;<\/p>\n","protected":false},"author":42,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[30094],"tags":[53451,53449,53447],"class_list":["post-1995523","post","type-post","status-publish","format-standard","hentry","category-culture-en","tag-brand-store","tag-mini","tag-mini-brand-store-paris"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opening of the MINI Brand Store - Luxsure<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.luxsure.fr\/2010\/07\/01\/inauguration-du-mini-brand-store\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marie Renaud\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/07\\\/01\\\/inauguration-du-mini-brand-store\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/07\\\/01\\\/inauguration-du-mini-brand-store\\\/\"},\"author\":{\"name\":\"Marie Renaud\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#\\\/schema\\\/person\\\/8412dffc55abb2aa9f5c291aee2509a9\"},\"headline\":\"Opening of the MINI Brand Store\",\"datePublished\":\"2010-07-01T12:39:18+00:00\",\"dateModified\":\"2026-04-15T08:03:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/07\\\/01\\\/inauguration-du-mini-brand-store\\\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/07\\\/01\\\/inauguration-du-mini-brand-store\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.luxsure.fr\\\/wp-content\\\/uploads\\\/2010\\\/07\\\/mini-brand-Store-300x132.jpg\",\"keywords\":[\"brand store\",\"mini\",\"mini brand store paris\"],\"articleSection\":[\"Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/07\\\/01\\\/inauguration-du-mini-brand-store\\\/\",\"url\":\"https:\\\/\\\/www.luxsure.fr\\\/2010\\\/07\\\/01\\\/inauguration-du-mini-brand-store\\\/\",\"name\":\"Opening of the MINI Brand Store - 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