{"id":2060176,"date":"2026-06-09T17:24:54","date_gmt":"2026-06-09T15:24:54","guid":{"rendered":"https:\/\/www.luxsure.fr\/dior-the-house-of-new-look-and-french-couture\/"},"modified":"2026-06-09T17:56:44","modified_gmt":"2026-06-09T15:56:44","slug":"dior-the-house-of-new-look-and-french-couture","status":"publish","type":"page","link":"https:\/\/www.luxsure.fr\/en\/dior-the-house-of-new-look-and-french-couture\/","title":{"rendered":"Dior &#8211; The House of New Look and French Couture"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Christian Dior founded his couture house in 1946 at 30 avenue Montaigne in Paris. On February 12, 1947, he presented the &#8220;Corolle&#8221; collection, renamed &#8220;New Look&#8221; by the American press &#8211; a silhouette that redefined post-war fashion. Today part of the LVMH group, Maison Dior combines couture, ready-to-wear, leather goods, perfumes and jewelry under a single brand architecture.  <\/p>\n\n<h2 class=\"wp-block-heading\">The New Look and the Christian Dior legacy<\/h2>\n\n<p class=\"wp-block-paragraph\">The 1947 Corolle collection introduced full skirts that fell to mid-calf, a marked waist and rounded shoulders &#8211; a complete break with the austerity of the Occupation. Christian Dior died in 1957; Yves Saint Laurent succeeded him at the age of 21, followed by a long list of artistic directors: Marc Bohan, Gianfranco Ferr\u00e9, John Galliano, Raf Simons, Maria Grazia Chiuri &#8211; the House&#8217;s first female creative director, since 2016. <\/p>\n\n<h2 class=\"wp-block-heading\">Dior today: couture, fashion and the world<\/h2>\n\n<p class=\"wp-block-paragraph\">Under the direction of Maria Grazia Chiuri, Dior explores feminism as creative territory &#8211; the 2017 &#8220;We Should All Be Feminists&#8221; T-shirt is the most cited symbol. In parallel, the House is developing Dior Beaut\u00e9, Parfums Christian Dior (J&#8217;adore, Sauvage, Miss Dior, Dior Homme), Dior Joaillerie (Diorette, Rose des Vents) and a fast-growing leather goods business (Lady Dior, Saddle Bag, Book Tote). <\/p>\n\n<h2 class=\"wp-block-heading\">Dior at Luxsure<\/h2>\n\n<p class=\"wp-block-paragraph\">Luxsure has been documenting Dior since 2008: couture and ready-to-wear collections, jewelry, perfumes, strategic analyses and news from the House.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Christian Dior founded his couture house in 1946 at 30 avenue Montaigne in Paris. On February 12, 1947, he presented the &#8220;Corolle&#8221; collection, renamed &#8220;New Look&#8221; by the American press&hellip;<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"class_list":["post-2060176","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/pages\/2060176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/comments?post=2060176"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/pages\/2060176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/en\/wp-json\/wp\/v2\/media?parent=2060176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}