Consulting and training in luxury digital marketing

An expert in the luxury goods sector for almost 10 years, Luxsure is diversifying by teaming up with Idaos/DigitalAcademy, an agency and training institute specializing in digital marketing and transformation.

Together, we can support you with consulting, operational deployment and team training.

Our offers:

1/ Consulting and operational support

Making a success of your digital transformation: digital technology has an impact on all levels of hierarchy and all professions within your company. Luxsure/Idaos will support you at every stage, taking into account the specificities of your sector: audit, work with the management committee, change management workshops, etc.

Defining a digital marketing strategy: Luxsure and Idaos have in-depth knowledge of the challenges facing the luxury sector and the digital marketing levers that can help you meet them. Whatever your problem, we'll start by thinking about your targets and your messages, before considering the best digital channels to address them.

Listening to and building your e-reputation: listen in real time to what is being said about your brand and products on the Web, analyze the content, identify your influencers, be ready in sensitive situations and, above all, adjust your communication strategy to build a positive reputation - these are just some of the issues we can help you address.

Influencing via social media: we support you, both in France and abroad, in the deployment of your social media strategies: definition of editorial lines, content creation (texts, photos, videos, infographics, GIFs, live...), community management, identification and collaboration with influencers, management of customer relations and after-sales service, integration of paid content into your strategy...

2/ The Blogging Academy: A tool to help brands understand the influence of influencers 

Luxsure group launches the Blogging Academy, a training program for professionals born of the desire to bring brands and influencers closer together to optimize their collaboration. The Luxsure team has surveyed the "influosphere" to identify the factors of misunderstanding between these two players and facilitate dialogue, develop ambitious projects, and offer ever greater value to their audiences.

Influence is a lot of territory to grasp, and few keys to understanding it. Influencers are first and foremost enthusiasts looking for experiences to share with brands. Brands often confuse communication with relationships, content with advertising.

The Blogging Academy goes beyond data, likes and ready-made strategies, enabling your brand to master its tone, its relationship with influencers and its impact.

The Blogging Academy is a complete training program, combining fundamental knowledge, influencer marketing, unique knowledge of the field, real-life situations, and embodiment by key influencers.

The fundamental Blogging Academy offer includes a half-day of training, including two workshops to optimize and evaluate your brand strategy. How to find your own influencers, match them with your brand DNA, identify their needs, understand the real reach of your campaigns.

The Blogging Academy takes things a step further with exclusive masterclasses led by the world's leading lifestyle, beauty, food, wine and spirits influencers, including bloggers, bloggers and Instagrammers. Share an influencer's life, understand their passions and motivators, and maximize their mutual benefits.

In addition to the Blogging Academy, Luxsure / Idaos have teamed up to offer a range of digital training courses, including :

Monitoring and e-reputation: why and, above all, how can you keep track, in real time, of everything that's being said about your brand and products on the Web? Which monitoring tool should you choose? How do you use it? What metrics should you choose for your analyses? How to prepare for sensitive situations? How to make monitoring a tool at the service of your communication strategy?

Community management: create, animate, develop loyalty and extend a community, define its editorial line, master the rules of conversation, including in sensitive situations or for after-sales purposes, make the most of the tools available to the community manager, etc.

Overview of social networks : the challenges of the social web today, particularly for luxury brands, which platforms for which challenges? Focus on flagship platforms and how to put them into practice (Facebook, Instagram, Twitter, Snapchat, LinkedIn, etc.): case studies based on your specific issues and implementation workshops.

Whether it's inter-company, i.e. within a group of participants from different players, or in-company, i.e. on your premises, close to your issues, our training approach is always very practical, with time devoted to practical workshops and case studies.

Our references

Barbara Bui (three-day digital marketing training),
Chanel
Comité Montaigne (Influencer management since 2013)
Demain dès l'aube (Influence Consulting)
Optic2000 (Influence Consulting)
Be bang (Influence Consulting)
Sweet Inn (Organization of influencer events)
Buzzparadise (Influence manager)
Marvin Watches (Organization of influencer events)
Coeur de Gemmes (Organization of influencer events)
TéléZ (Influence Consulting)
Médecins du monde (Influence Consulting)
Holywood Twist (Social Media Strategy Europe )
L'Or Espresso ( Social media strategies and Community Management )
Bacardi Martini France (Community Management for all group pages)
Sab Miller (Community Management France)
Inpes (Community Management)
Groupe Benchmark (Community Management)
Groupe M6 (Community Management)
Havaianas (Social Media Strategy Europe and community management for 4 years )
Nuance (Social Media Strategy Europe )
Pataugas (Social Media Strategy Europe )