{"id":2115708,"date":"2026-10-21T01:43:19","date_gmt":"2026-10-20T23:43:19","guid":{"rendered":"https:\/\/www.luxsure.fr\/?p=2115708"},"modified":"2026-10-22T14:40:42","modified_gmt":"2026-10-22T12:40:42","slug":"art-basel-ubs-ereuna-syllektes-gen-z-tn","status":"publish","type":"post","link":"https:\/\/www.luxsure.fr\/el\/2026\/10\/21\/art-basel-ubs-ereuna-syllektes-gen-z-tn\/","title":{"rendered":"Art Basel \u03ba\u03b1\u03b9 UBS: \u03b7 Gen Z \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf, \u03b7 \u03c4\u03b5\u03c7\u03bd\u03b7\u03c4\u03ae \u03bd\u03bf\u03b7\u03bc\u03bf\u03c3\u03cd\u03bd\u03b7 \u03bc\u03c0\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b9\u03c2 \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03ad\u03c2"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 2026 \u03c4\u03c9\u03bd Art Basel \u03ba\u03b1\u03b9 UBS, \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b9\u03c2 8 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5, \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03c4\u03b7 gen Z \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u03c4\u03c9\u03bd \u03bc\u03ad\u03c3\u03c9\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd 3.100 \u03b5\u03cd\u03c0\u03bf\u03c1\u03c9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03ce\u03bd. \u03a4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c4\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c1\u03c5\u03c6\u03ae \u03c4\u03b7\u03c2 \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 <em>Art Basel and UBS Survey of Global Collecting 2026<\/em> \u03c3\u03c5\u03bd\u03c4\u03ac\u03c3\u03c3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Clare McAndrew, \u03b9\u03b4\u03c1\u03cd\u03c4\u03c1\u03b9\u03b1 \u03c4\u03b7\u03c2 Arts Economics. \u0395\u03c1\u03c9\u03c4\u03ac 3.100 \u03c3\u03c5\u03bb\u03bb\u03ad\u03ba\u03c4\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 (<em>high-net-worth<\/em>, HNW) \u03c3\u03b5 \u03b4\u03ad\u03ba\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2: \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03a0\u03bf\u03bb\u03b9\u03c4\u03b5\u03af\u03b5\u03c2, \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03bf \u0392\u03b1\u03c3\u03af\u03bb\u03b5\u03b9\u03bf, \u03b7\u03c0\u03b5\u03b9\u03c1\u03c9\u03c4\u03b9\u03ba\u03ae \u039a\u03af\u03bd\u03b1, \u03a7\u03bf\u03bd\u03b3\u03ba \u039a\u03bf\u03bd\u03b3\u03ba, \u0393\u03b1\u03bb\u03bb\u03af\u03b1, \u0391\u03c5\u03c3\u03c4\u03c1\u03b1\u03bb\u03af\u03b1, \u0393\u03b5\u03c1\u03bc\u03b1\u03bd\u03af\u03b1, \u0399\u03b1\u03c0\u03c9\u03bd\u03af\u03b1, \u0392\u03c1\u03b1\u03b6\u03b9\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03a3\u03b9\u03b3\u03ba\u03b1\u03c0\u03bf\u03cd\u03c1\u03b7. \u03a4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03b1\u03c6\u03bf\u03c1\u03bf\u03cd\u03bd \u03c4\u03bf 2025 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf \u03c4\u03bf\u03c5 2026. \u0397 Art Basel \u03b4\u03b9\u03bf\u03c1\u03b3\u03b1\u03bd\u03ce\u03bd\u03b5\u03b9 \u03b5\u03ba\u03b8\u03ad\u03c3\u03b5\u03b9\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b7\u03c2\u00b7 \u03b7 UBS \u03c3\u03c5\u03bc\u03b2\u03bf\u03c5\u03bb\u03b5\u03cd\u03b5\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03c5\u03bb\u03bb\u03ad\u03ba\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd-\u03b5\u03ba\u03b4\u03af\u03b4\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1. \u039f\u03b9 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03ba\u03b5\u03af\u03bd\u03bf\u03b9 \u03c4\u03b7\u03c2 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-1024x683.jpg\" alt=\"\" class=\"wp-image-2108948\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-1024x683.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-1536x1024.jpg 1536w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-768x512.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-300x200.jpg 300w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-1170x780.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-585x390.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920-263x175.jpg 263w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-visitors-1649815_1920.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u0388\u03bd\u03b1\u03c2 \u03bc\u03ad\u03c3\u03bf\u03c2 \u03cc\u03c1\u03bf\u03c2, \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03c3\u03c5\u03bb\u03bb\u03ad\u03ba\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03bf\u03c2 \u03be\u03cc\u03b4\u03b5\u03c8\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 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\u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03c4\u03c1\u03ad\u03c0\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c0\u03bf\u03cd\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03bc\u03ad\u03c1\u03bf\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03ad\u03c3\u03bf\u03c5 \u03cc\u03c1\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, \u03bf\u03cd\u03c4\u03b5 \u03c4\u03b9 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03b9 \u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c2 \u03c3\u03c5\u03bb\u03bb\u03ad\u03ba\u03c4\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ac\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u039f \u03c0\u03af\u03bd\u03b1\u03ba\u03b1\u03c2 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u039f\u03b9 \u03ba\u03b1\u03bb\u03ad\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b5\u03c2 \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03cd\u03bf\u03c5\u03bd \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c4\u03c1\u03af\u03c4\u03bf (33 %) \u03c4\u03c9\u03bd \u03b4\u03b1\u03c0\u03b1\u03bd\u03ce\u03bd \u03c3\u03b5 \u03ad\u03c1\u03b3\u03b1 \u03c4\u03ad\u03c7\u03bd\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b5\u03af\u03bc\u03b5\u03bd\u03b1 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 \u03c4\u03bf 2026\u00b7 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b5\u03c2, \u03c4\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03bf 55 % (49 % \u03c4\u03bf 2025). \u03a4\u03b1 \u03c5\u03c0\u03cc\u03bb\u03bf\u03b9\u03c0\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03bf design (9 %), \u03c4\u03b9\u03c2 \u03b1\u03bd\u03c4\u03af\u03ba\u03b5\u03c2 (8 %), \u03c4\u03b1 \u03ba\u03bf\u03c3\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03c5\u03c2 \u03bb\u03af\u03b8\u03bf\u03c5\u03c2 (6 %), \u03c4\u03b1 \u03c1\u03bf\u03bb\u03cc\u03b3\u03b9\u03b1 (6 %) \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03c3\u03ac\u03bd\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 sneakers \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae\u03c2 (8 % \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 gen Z \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03b7\u03bc\u03ad\u03bd\u03b7: \u03c4\u03bf 42 % \u03c4\u03c9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b1\u03c0\u03ad\u03ba\u03c4\u03b7\u03c3\u03b5 \u03ad\u03c1\u03b3\u03b1 \u03c3\u03b5 \u03c4\u03bf\u03c5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf\u03bd \u03b4\u03cd\u03bf \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03bf 2026, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 39 % \u03c4\u03c9\u03bd baby boomers \u03ba\u03b1\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03bf \u03ad\u03bd\u03b1 \u03c4\u03ad\u03c4\u03b1\u03c1\u03c4\u03bf \u03c4\u03c9\u03bd millennials \u03ba\u03b1\u03b9 \u03c4\u03b7\u03c2 gen X. \u03a3\u03c4\u03b1 \u03ba\u03bf\u03c3\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03c5\u03c2 \u03bb\u03af\u03b8\u03bf\u03c5\u03c2 \u03be\u03cc\u03b4\u03b5\u03c8\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf 151.310 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1, \u03c0\u03ad\u03bd\u03c4\u03b5 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7 gen X (29.500). \u03a3\u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b2\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b7 \u03b6\u03c9\u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ae \u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03b7, \u03bc\u03b5 \u03b1\u03bd\u03b1\u03c6\u03bf\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03bf 43 % \u03c4\u03c9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03ce\u03bd \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c0\u03c1\u03ce\u03c4\u03b5\u03c2 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5\u03c2. \u0391\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bf\u03b9 \u03b1\u03bd\u03c4\u03af\u03ba\u03b5\u03c2 (26 %), \u03bf\u03b9 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03ad\u03c7\u03bd\u03b5\u03c2 (19 %) \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03bf\u03c3\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03bf\u03b9 \u03bb\u03af\u03b8\u03bf\u03b9 (17 %).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03bf\u03af \u03bf\u03b9 \u03b1\u03b3\u03bf\u03c1\u03b1\u03c3\u03c4\u03ad\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03cc\u03bd\u03bf\u03b9 \u03c4\u03bf\u03c5\u03c2: \u03c4\u03bf 72 % \u03c4\u03c9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03ce\u03bd (80 % \u03c4\u03b7\u03c2 gen Z) \u03ad\u03ba\u03b1\u03bd\u03b5 \u03bc\u03ad\u03c4\u03c1\u03b9\u03b1 \u03ae \u03b5\u03ba\u03c4\u03b5\u03bd\u03ae \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03c1\u03b9\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac\u03c3\u03b5\u03b9, \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 62 % \u03c4\u03bf 2025. \u0391\u03bd\u03ac\u03bc\u03b5\u03c3\u03ac \u03c4\u03bf\u03c5\u03c2, \u03c4\u03bf 58 % \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03bf\u03cd\u03c2 \u03c0\u03cc\u03c1\u03bf\u03c5\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03b8\u03b5\u03af, \u03b5\u03ba \u03c4\u03c9\u03bd \u03bf\u03c0\u03bf\u03af\u03c9\u03bd \u03c4\u03bf 22 % \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03b1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u039f \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03cc\u03c2 \u03ba\u03cd\u03ba\u03bb\u03bf\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03cd\u03bc\u03c6\u03c9\u03bd\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1, \u03c4\u03bf 64 % \u03c4\u03c9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03ce\u03bd \u03c0\u03c1\u03bf\u03c4\u03b9\u03bc\u03ac \u03bd\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ac \u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae, \u03c3\u03c4\u03bf \u03c3\u03c0\u03af\u03c4\u03b9 \u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03cc \u03ba\u03cd\u03ba\u03bb\u03bf, \u03ba\u03b1\u03b9 \u03c4\u03bf 10 % \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ac \u03b5\u03c5\u03c1\u03b5\u03af\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03ce\u03c1\u03b9\u03c3\u03b7. \u0391\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03b4\u03b1\u03bd\u03b5\u03af\u03b6\u03bf\u03c5\u03bd \u03c3\u03b5 \u03bc\u03bf\u03c5\u03c3\u03b5\u03af\u03b1, \u03c4\u03bf 30 % \u03b6\u03b7\u03c4\u03ac \u03c0\u03bb\u03ae\u03c1\u03b7 \u03b1\u03bd\u03c9\u03bd\u03c5\u03bc\u03af\u03b1, \u03c4\u03bf 47 % \u03b4\u03b9\u03b1\u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae \u03c6\u03ae\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03bf 17 % \u03b4\u03b7\u03bc\u03cc\u03c3\u03b9\u03b1 \u03c6\u03ae\u03bc\u03b7.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 gen Z \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03c1\u03b1\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7: \u03c4\u03bf 39 % \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03c3\u03c5\u03bb\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03c3\u03c4\u03b5\u03bd\u03ae \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1, \u03c4\u03bf\u03c5\u03c2 \u03c6\u03af\u03bb\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03bd\u03bf\u03b9\u03ba\u03bf\u03ba\u03c5\u03c1\u03b9\u03cc, \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf \u03b1\u03c0\u03cc \u03bf\u03c0\u03bf\u03b9\u03b1\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03ac\u03bb\u03bb\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac. \u03a3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf, \u03c4\u03bf 42 % \u03bc\u03bf\u03b9\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ad\u03c1\u03b3\u03b1 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03ad\u03c2 \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03ae \u03bf\u03bc\u03ac\u03b4\u03b5\u03c2 \u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03ba\u03bb\u03b7\u03c3\u03b7, \u03c4\u03bf \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf \u03bc\u03b5\u03c1\u03af\u03b4\u03b9\u03bf \u03c3\u03b5 \u03cc\u03bb\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ad\u03c2. \u0391\u03c5\u03c4\u03cc \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03c1\u03ac \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b3\u03b9&#8217; \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03cd\u03bd\u03bf\u03bb\u03bf \u03c4\u03c9\u03bd \u03c3\u03c5\u03bb\u03bb\u03b5\u03ba\u03c4\u03ce\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03cc\u03c2 \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1\u03c2 \u03ae \u03b7 \u03c3\u03c0\u03b1\u03bd\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 (43 %), \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf 48 % \u03c4\u03b7\u03c2 gen Z \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 38 % \u03c4\u03c9\u03bd baby boomers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00ab\u03a4\u03bf \u03ba\u03cd\u03c1\u03bf\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c0\u03b1\u03bd\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ad\u03bb\u03b5\u03c5\u03c3\u03b7, \u03c4\u03b7\u03bd \u03c0\u03c1\u03c9\u03c4\u03bf\u03c4\u03c5\u03c0\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03ac\u03bb\u03c5\u03c8\u03b7 \u03c0\u03b1\u03c1\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae\u00bb, \u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03b7 Clare McAndrew.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03bc\u03b5\u03c4\u03c1\u03ac \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03ad\u03bd\u03b1 \u03c7\u03ac\u03c3\u03bc\u03b1 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03be\u03bf\u03b4\u03b5\u03cd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03cc,\u03c4\u03b9 \u03b4\u03b5\u03af\u03c7\u03bd\u03b5\u03c4\u03b1\u03b9. \u0394\u03b5\u03bd \u03bb\u03ad\u03b5\u03b9 \u03b1\u03bd \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c7\u03ac\u03c3\u03bc\u03b1 \u03bf\u03c6\u03b5\u03af\u03bb\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ac \u03ae \u03c3\u03c4\u03b7\u03bd \u03b7\u03bb\u03b9\u03ba\u03af\u03b1: \u03bc\u03cc\u03bd\u03bf \u03b4\u03b9\u03b1\u03b4\u03bf\u03c7\u03b9\u03ba\u03ad\u03c2 \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03b9\u03c2 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03ad\u03c3\u03bf\u03c5\u03bd \u03bd\u03b1 \u03c4\u03bf \u03ba\u03c1\u03af\u03bd\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-683x1024.jpg\" alt=\"\" class=\"wp-image-2108949\" title=\"\" srcset=\"https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-683x1024.jpg 683w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-200x300.jpg 200w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-1024x1536.jpg 1024w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-768x1152.jpg 768w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-1170x1755.jpg 1170w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920-585x877.jpg 585w, https:\/\/www.luxsure.fr\/wp-content\/uploads\/2026\/10\/peggy_marco-art-1659450_1920.jpg 1280w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><br \/><em>Art Basel and UBS Survey of Global Collecting 2026<\/em>, \u03c3\u03c5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd Clare McAndrew (Arts Economics), \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b9\u03c2 8 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 2026. 3.100 \u03c3\u03c5\u03bb\u03bb\u03ad\u03ba\u03c4\u03b5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03bf\u03cd \u03b5\u03b9\u03c3\u03bf\u03b4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2, \u03b4\u03ad\u03ba\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2, 2025 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03ce\u03c4\u03bf \u03b5\u03be\u03ac\u03bc\u03b7\u03bd\u03bf 2026. \u0394\u03c9\u03c1\u03b5\u03ac\u03bd \u03bb\u03ae\u03c8\u03b7 \u03c3\u03c4\u03bf artbasel.com.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 2026 \u03c3\u03b5 3.100 \u03b5\u03cd\u03c0\u03bf\u03c1\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bb\u03bb\u03ad\u03ba\u03c4\u03b5\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c4\u03bf\u03c0\u03af\u03b6\u03b5\u03b9 \u03c4\u03c1\u03b5\u03b9\u03c2 \u03c3\u03c5\u03bd\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2: \u03c0\u03bf\u03b9\u03bf\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03b6\u03b5\u03b9, \u03c0\u03ce\u03c2 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03ba\u03b1\u03bd\u03b5\u03af\u03c2, \u03c4\u03b9 \u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03b9. \u039d\u03b1 \u03b4\u03b9\u03b1\u03b2\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b7\u03c2 \u03c0\u03bf\u03c5 \u03c5\u03c0\u03bf\u03b3\u03c1\u03ac\u03c6\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03ad\u03ba\u03b8\u03b5\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b1.<\/p>\n","protected":false},"author":214,"featured_media":2108949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[81657],"tags":[],"class_list":["post-2115708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-81657"],"_links":{"self":[{"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/posts\/2115708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/users\/214"}],"replies":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/comments?post=2115708"}],"version-history":[{"count":0,"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/posts\/2115708\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/media\/2108949"}],"wp:attachment":[{"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/media?parent=2115708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/categories?post=2115708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.luxsure.fr\/el\/wp-json\/wp\/v2\/tags?post=2115708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}