Georg Lux, the designer of the LEONARD fashion house, takes us on a day in the life of a LEONARD woman for the fall-winter 2023-24. This woman is a passionate skier, hurtling down the slopes of the most inaccessible mountains with disconcerting ease. For her, the intimate picnics and thrills of off-roading are a way of life. Once back in her mountain chalet, she welcomes her friends and relatives for a moment of conviviality in a warm setting.
In Crans, she is the queen of après-ski, wearing a hooded suit embellished with the emblematic paisley of the LEONARD house. This fashion brand, founded in 1958, is known for its colorful illustrations that have always appealed to supermodels and icons. The fans of the first hour remember in particular Veruschka in academic leopard, immortalized by Franco Rubartelli in 1968. For this season, our heroine prefers white tiger prints, in keeping with the snowy landscape, or the trompe-l’oeil jewel pattern with a precious stones palette, freshly created by the LEONARD workshops.
Between half Heidi and half Lady Di, our heroine has fun on the ski slopes in her lipstick red jersey quilted overalls. In the evening, she turns into a real star of the dance floor, marking the spirits in a strapless dress. In the middle of the night, she relaxes under the starry sky in a black woolen cloak embroidered with bouquets of folk flowers. In the early morning, she returns to the slopes, impressive in her coat with princely volumes in monogrammed cloqué brocade. She continues to twirl, as graceful as ever.
Georg Lux’s Fall-Winter 2023-24 collection from the house of LEONARD is a tribute to the LEONARD woman, strong, passionate, elegant and bold. The brand’s iconic prints are revisited for this season, while the pieces in the collection are designed to be both practical and sophisticated, for women who like to combine style and functionality.