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JULIA HEUER SS20

by pascal iakovou
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PEACHES AND PEPPER // SS20

The collection brings us to a land where soft and foamy peaches grow side to side with spicy red and yellow peppers. The warm and sunny day they were picked up piece-by-piece while it started to rain and a rainbow with all colors appeared above the field. Each piece is hand pleated using the traditional technique of Arashi Shibori.

Julia Heuer is the eccentric master of a Japanese tie-dying technique named Arashi Shibori. The combination of unique patterns and handmade plissée creates a one- of-a-kind look that cannot be replicated. She gives this ancient technique a contem- porary and bold makeover that delights with sensuous colors and a brash mix of patterns.

Before launching her eponymous fashion line, Julia Heuer was the Head of Print Design for the renowned textile company Jakob Schlaepfer. During her tenure there, she created unique prints for various fashion houses such as Dior, Comme des Gar- cons, Calvin Klein and many others.
Most recently, Heuer was awarded the prestigious Swiss Design Prize in 2016 for her Adobe Indigo collection.

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