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WORN AW18 « BAG-LIKE OBJECTS »

by pascal iakovou 30 mars 2018 0 comment

WORN IS A GENEVA BASED DESIGN STUDIO, LAUNCHED IN 2015 BY POLISH FASHION DESIGNER MAGDALENA BROZDA & FRENCH ACCESSORIES DESIGNER PAULINE FAMY, BOTH GRADUATED IN FASHION DESIGN STUDIES AT THE GENEVA UNIVERSITY OF ART AND DESIGN (HEAD – GENEVE). AFTER HER BA GRADUATION, MAGDALENA BROZD HAS WORKED AS A FREELANCE STYLIST FOR VARIOUS MAGAZINES BEFORE COLLABORATING WITH PRESTIGIOUS FASHION HOUSES: A.F VANDEVORST AND HUSSEIN CHALAYAN. IN PARALLEL MAGDALENA PARTICIPATES IN DIFFERENT CREATIVE PROJECTS: FILMS, PHOTO SHOOTS AND EXHIBITIONS. AS AN ART DIRECTOR, SHE EXPLORES DIFFERENT FIELDS OF ART, FASHION DESIGN AND PHOTOGRAPHY. IN 2014 MAGDALENA GRADUATED MASTER OF FASHION AND ACCESSORY DESIGN AT THE GENEVA UNIVERSITY OF ART AND DESIGN (HEAD – GENEVE). HER MASTER COLLECTION WAS ONE OF THE FINALIST OF H&M DESIGN AWARD 2015 AND WINNER OF THE PEOPLE PRIZE.
PAULINE FAMY’S BACHELOR GRADUATION PROJECT DEALT EXCLUSIVELY WITH ACCESSORIES. SHE REALIZED A COLLECTION OF BAGS, WHICH LEAD HER TO SPECIALIZE IN THE CRAFT AND TECHNIQUES OF LEATHER WARE. IN 2009 PAULINE MOVED TO ASIA FOR A UNITED NATION’S MISSION. IN LAOS SHE DEVELOPS COLLECTIONS OF HANDCRAFTEDACCESSORIES IN COLLABORATION WITH LOCAL ARTISANS. IN 2010 SHE JOINS THE TEAM OF THE BAG DEPARTMENT OF THE RENOWNED HERMES HOUSE, DETERMINED TO ACQUIRE THE BEST SKILLS IN LEATHER AND THE PRECISION HANDCRAFT PROCESSES OF LUXURY LEATHERWORK. IN 2012 PAULINE STARTS HER COLLABORATION WITH A GENEVA-BASED LUXURY WORKSHOP WHERE SHE COMPLETES HER EXPERTISE IN ACCESSORY MAKING.
IN 2015 THE TWO DESIGNERS JOIN THEIR CREATIVE AND TECHNICAL FORCES TO CREATE GENEVA BASED STUDIO – WORN.

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